Ogilvy Public Relations (Ogilvy PR), announced today that Marshall Manson has been appointed Managing Director, EAME Social@Ogilvy. Manson brings more than 15 years expertise in building effective and award-winning digital and social campaigns. Manson joins from Edelman where he was Managing Director of Digital for EMEA. He will report to Stuart Smith, CEO of Ogilvy PR EAME.
In his new role, Marshall will provide leadership on social for all disciplines across EAME, with a strong emphasis on earned media and content.
Stuart Smith, CEO of the EAME region for Ogilvy PR said:
“Marshall’s hire signals our continued commitment to help clients take advantage of the disruptions to traditional communications models across the marketing mix. We are growing strongly in EAME by demonstrating leadership in integration, social and content. We have made several key social leadership hires in markets such as UK, South Africa, Spain and France in recent months. Marshall is a formidable digital and social strategist with a reputation for generating creative campaign solutions for brands. He is a seasoned leader with truly international experience and a deep thinker. I am delighted he’s joining us. He’s a great fit for Ogilvy.”
John Bell, Global Managing Director of Social@Ogilvy said:
“We are past the pioneering stage. Now we must scale and innovate in social at the same time. No simple feat and Marshall brings great skills doing just that. He joins a truly global network of digital experts at Ogilvy & Mather and will be a key part of our worldwide leadership in Social@Ogilvy.”
During his time at Edelman, Manson created and executed successful digital and social media marketing strategies for global consumer brands including, Diageo’s Johnnie Walker. He has also developed and implemented online reputation management strategies for a wide range of corporate clients, such as HP and AstraZeneca and helped clients manage complex issues and crises breaking in social media.
About his appointment, Manson said:
“This role was irresistible to anyone who understands that an integrated approach to paid, owned and earned media is the future for marketing and communications. Given all the changes that social media is driving in our industry, there is nowhere I’d rather practice creative, edgy and effective campaigns for brands than an integrated communications firm full of smart people which is enjoying great growth and winning awards. I am excited by the new role and looking forward to working with colleagues across all disciplines and strengthening Ogilvy’s leadership, which is delivering real value to our clients' brands and bottom line.”
Manson will join in October 2013. He started life as a political campaigner, creating TV and radio ads along with direct mail for candidates in the U.S. He has lived in London since 2008. He graduated from Hampden-Sydney College with a degree in political science in 1996, and now lives in London with his wife, Stephanie, and their beagle, Cody.
Notes to Editors:
Ogilvy PR’s EAME network is growing rapidly and now includes 45 offices and affiliates. In 2012, Ogilvy PR’s EAME region took home two gold European SABRE Awards and was highly commended in the Best Pan-European Consultancy to Work For category in the Holmes Report Best Consultancies survey. Recent client roster additions include Confused.com, Google, European Parliament, Reed Smith, Trollbeads and KFC.
Social@Ogilvy is the world's largest network of social media strategists. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions -- Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact™.
About Ogilvy Group:
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.
About Ogilvy Public Relations:
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.