Press Releases

Mattel’s triple word score for Ogilvy Public Relations

April 4, 2013: Mattel, one of the world’s largest toy companies, has appointed Ogilvy Public Relations to work on an integrated marketing communications campaign for one of its most iconic brands Scrabble, across ambient, social and traditional media.

The Ogilvy PR team from Melbourne won the Mattel account in a competitive four-way pitch and will start work immediately.

Ogilvy PR Melbourne’s Managing Director, Alexandra Kelly, said: “We are thrilled to have won such an exciting project that gives us such incredible scope to help reshape this brand. Our campaign is all about disrupting tired brand perceptions and helping Australians fall in love again with one of the most iconic and enduring brands in the last 60 plus years.”

Damian Black, Mattel Senior Brand Manager, said: “We were really excited about Ogilvy’s fresh thinking during the pitch process – we were looking for an idea and an agency that could shake up perceptions and create new relevance for us – not simply produce traditional product based PR solutions. We’re looking forward to seeing the campaign unfold.”

The Mattel account adds to an impressive list of clients for Ogilvy PR Melbourne including BP, the Victorian Department of Health, febfast and Melbourne Airport amongst others.

Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications group.


For more information contact:
Sandra Renowden
STW Group
Ph: +61 403 823 218

About Ogilvy Public Relations

Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. For more information, visit our Web site at or follow us on Twitter at @ogilvypraus.