Beirut, June 27, 2012 - Memac Ogilvy & Mather further cemented its position as the Middle East’s leading communications agency by winning three Gold, one Silver and one Bronze awards at the 59th Cannes Lions International Festival of Creativity, which was just concluded.
Memac Ogilvy saw 17 of its campaigns shortlisted in Cannes and paved the way for Ogilvy & Mather to make history and win the coveted Cannes Lions 2012 Network of the Year Award, the most prestigious accolade in the advertising industry.
Three Gold Lions were awarded for the Tunisian campaign “Return of the Dictator Ben Ali” in the Promo, Activation and Branded Content categories and one Bronze Lion in the film category. A Silver Lion was awarded for IKEA campaign in the cyber category.
Edmond Moutran, Chairman and CEO of Memac Ogilvy Middle East and North Africa, has heaped praise on the company’s personnel for raising the creative bar so high in the region. The agency is now clearly the most awarded in the Arab world.
“To be awarded three Gold Lions at Cannes is as good as it gets in our industry. It’s the summit. But this success hasn’t come by chance - it is the direct result of painstaking planning to take our creativity to a level where we are the equal to, or better than, the best in the world. We have done that,” said Edmond Moutran.
What makes the achievement so remarkable is that it is not an isolated event. Actually, the Lions from Cannes continue a steady stream of highly regarded awards to the agency in the region and abroad for its many campaigns across the spectrum in recent times. Earlier this year, Memac Ogilvy cleaned up the Dubai Lynx with two Grand Prix, 17 Gold, four Silver and seven Bronze trophies.
The agency was also the first from the Middle East to win the celebrated Grand Prix at the Clio Awards in New York.
“The Lions are the latest in many recent awards, but of course, the main reward for us is the satisfaction of our clients. Our goal has been to have our creativity of consistent, international standard. But we won’t be relaxing – we strive to constantly improve”, he explained.
“My thanks are extended to each and every member of our tremendous creative team in our region and particularly our team in Tunis which not only turned in an outstanding campaign but was part of history.”
Cannes Lions 2012 also saw Ogilvy & Mather have its best ever year. It has been presented with the prestigious Network of the Year award, and has won 83 Lions across all categories, including 1 Grand Prix, 12 Gold, 20 Silver and 50 Bronze. The network has also achieved a record 305 finalists during the festival.
Memac Ogilvy started its operation in Bahrain in 1984. The company is a joint venture between Middle East Marketing and Advertising Company (MEMAC) and Ogilvy Worldwide. Memac Ogilvy offers advertising, public relations, direct marketing, planning and creative services to its large portfolio of clients through 13 offices across the Middle East and North Africa region. This wide geographical coverage along with its group of over 500 professionals gives the company a unique insight into different segments of the Arab markets.
Ogilvy & Mather (ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
The International Festival of Creativity, 19-25 June 2011, Cannes, France, is also known as Cannes Lions. It is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honoring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
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