Press Releases

MICROSOFT AUSTRALIA APPOINTS OGILVY PUBLIC RELATIONS AS CONSUMER AGENCY OF RECORD

Sydney, July 1, 2014: Microsoft Australia has selected Ogilvy Public Relations as its consumer agency of record following a recent review process.

The appointment sees Ogilvy Public Relations Australia become the single communications agency across Microsoft’s business in Australia, with the agency already working on its corporate, commercial, social and content programs.

Microsoft’s Head of Corporate Communications, Pip Arthur said: “Our aspiration going into this process was to find the best possible consumer PR agency partner to support our growing portfolio of consumer devices and services.

“The Ogilvy PR team displayed an unparalleled understanding of our business, and presented a highly creative program that we believe will strike a chord with our consumer audiences. We are looking forward to kicking this off immediately,” she said.

Ogilvy PR’s Group Managing Director, Consumer, Richard Brett said: “The Ogilvy consumer team delivers a combination of brand understanding, consumer technology expertise and innovative digital creative capability with a passion to deliver to our diverse consumer audiences.

“We created a specialist team comprising members from Ogilvy’s consumer and brand team with our skilled social and content team from Social@Ogilvy, and senior counsel from the greater Ogilvy PR Group to deliver creative campaigns,” he explained.

As a result of the move to have all of the Microsoft communications business under one Ogilvy PR umbrella, the agency has appointed Skye Lambley (currently Director at Howorth Communications, Ogilvy PR’s technology and business to business agency) to the newly created Client Director Microsoft role, reporting directly to the CEO, Kieran Moore. She will be responsible for integrating and aligning the commercial, consumer, corporate, social and content campaigns across Microsoft Australia.

According to Ogilvy PR Australia’s CEO, Kieran Moore: “We’ll be working to ensure we have the best alignment and integration possible given that we are in this unique and enviable position of being the one communications agency for Microsoft Australia. Microsoft is at a very exciting time in its history, it has a tremendous focus on partnership and we look forward to working together and to delivering outstanding results.”

Work begins on the account immediately. Ogilvy PR Australia is a joint venture between WPP and STW, Australasia’s leading marketing content and communications group.

Ends.
For more information contact: Rebecca Tilly, STW PR ph: +61 410 501 043

About Ogilvy PR Australia:
Ogilvy PR Australia is the country’s largest PR and public affairs agency with offices in Sydney, Canberra and Melbourne. It is 51% owned by WPP and 49% owned by STW. For more information, visit our Website at www.ogilvypr.com.au or follow us on Twitter at @ogilvypraus.