Washington, DC, April 12, 2005 – The National Heart, Lung, and Blood Institute (NHLBI) has selected Ogilvy Public Relations Worldwide (Ogilvy PR) to execute The Heart Truth public awareness campaign for another three years. This appointment follows a comprehensive agency review process with Ogilvy PR as the incumbent, carrying out the campaign’s message—Heart Disease Doesn’t Care What You Wear—It’s the #1 Killer of Women—for the past three years.
“NHLBI is very pleased to continue its work on The Heart Truth campaign with Ogilvy PR,” said Ann Taubenheim, PhD, Project Officer, Coordinator, NHLBI Women’s Heart Health Education Initiative. “They have helped to lead a tremendously effective campaign over the past three years, and we anticipate continued success during the new contract period.”
“We’re overjoyed to continue our existing partnership with NHLBI and build on the momentum of the past three years,” said Robert Mathias, Managing Director of the Washington office. “The Heart Truth campaign has already achieved remarkable results in raising awareness of heart disease among women and we now have the chance to bring the campaign’s message—along with its Red Dress—to even more women.”
NHLBI selected Ogilvy PR/Washington to continue its existing Heart Truth campaign that ignited a powerful awareness movement of heart disease as the leading killer of U.S. women among the women’s health community, major corporations and the national media. Highlights of the past three years include introduction of the Red Dress as the national symbol for women and heart disease awareness, a groundbreaking partnership between NHLBI and the fashion industry at New York’s Fashion Week, First Lady Laura Bush serving as the campaign ambassador, and numerous partnerships with national and local community organizations.
Led by Jennifer Wayman, Senior Vice President/Group Director of Social Marketing, the $4.9 million, three-year contract will be based in Ogilvy PR’s Washington office. The next phase of the campaign will include continued efforts to advance the Red Dress and an increased focus on reaching women of color with The Heart Truth.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.