Press Releases

Ogilvy Awarded EU’s Flagship Campaign on Biodiversity

Sustainability Offering, Ogilvy Earth, Key to Success

Brussels, 9 September 2009 – Ogilvy Public Relations Worldwide’s Brussels office has been awarded a contract by the European Commission to develop a pan-European campaign to promote biodiversity. Biodiversity is a top EU priority and a looming post-Copenhagen issue. The campaign will launch in early 2010, the UN designated International Year of Biodiversity.

The win coincides with the launch of Ogilvy’s global sustainability offering, Ogilvy Earth.

“This is an incredible engagement for Ogilvy Brussels and we are excited to build upon our growing cadre of sustainability work,” said Natalie Todd, managing director of Ogilvy PR/ Brussels. “Biodiversity is fundamental to the world we live in, but few people understand what it is and the benefits it brings. At Ogilvy, we pride ourselves on designing creative campaigns that raise awareness and promote understanding of complex issues. We are delighted to have the opportunity to help the European Commission communicate with citizens on this important matter.”

The award of the biodiversity campaign follows a number of high-profile environmental wins for the agency. Ogilvy most recently participated in the launch of “Hopenhagen”, a global campaign designed to generate worldwide support for an agreement at the Copenhagen climate change conference. The campaign, which was previewed to critical acclaim at Cannes, launches at the UN in New York in September (www.hopenhagen.org/).

“Since the launch of Ogilvy Earth earlier this year, we are developing more and more campaigns with sustainability at the centre of their strategic core” said Ash Coleman-Smith, managing director for Ogilvy PR/EMEA. “The combination of our global network and sustainable development experts meant that setting up a sustainability practice was a no-brainer. Clients and colleagues are equally excited by the range of tools and services Ogilvy Earth offers.”

Other recent wins include the interactive climate change campaign “Join the changers.eu” for the European Parliament’s Alliance of Liberal Democrats in Europe, media relations for the EU’s 2009 Green Week “Climate Change: Act and Adapt” and promotion of the three-day European “Velo-City” event held this year in Brussels.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.

About OgilvyEarth: OgilvyEarth, the group’s holistic sustainability communications practice, was established by Ogilvy to help clients with their sustainability programmes to drive shared and conscientious corporate growth. Combining professional expertise from various marketing disciplines, such as advertising, PR, Public Affairs and digital, OgilvyEarth (www.ogilvyearth.com) offers strategic consulting, “sustainability influencer” programmes and CSR thought leadership.

Media Contact:
Katharina Winkler/Rachel Singleton
Ogilvy Public Relations Worldwide
Tel: +44 207 309 1027/1019
Email: katharina.winkler@uk.ogilvypr.com/rachel.singleton@uk.ogilvypr.com