Ogilvy & Mather announces today the appointment of Todd Cullen as Global Chief Data Officer of Ogilvy & Mather. He will assume responsibilities for expanding the global data and analytics practice, which was established by Dimitri Maex, who was promoted to Managing Director of OgilvyOne New York last year. Todd will report to Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather.
“Data and analytics are not new for Ogilvy & Mather. It’s in our heritage,” said Miles Young. “David Ogilvy worked for Gallup before he started his agency and we have been using data to uncover insights and optimize our campaigns for more than 20 years. Over the past few years however, data has started to play a much more prominent role as we have access to more data than ever before and as marketers have become much more aware of the opportunities of data-driven marketing. The appointment of Todd as our Global Chief Data Officer signals our intent to stay at the forefront of this area. Todd’s global experience with developing data offerings for some of the world’s biggest companies along with his track record for using innovative new data and analytics techniques make him a wonderful addition to the company.”
In this new role, Todd will lead the charge in extending Ogilvy & Mather’s global data and analytics practice, which consists of 1,000 experts worldwide. He will focus specifically on identifying unique and emerging data sources and techniques, building scalable predictive analytics models, and applying the resulting insights across the spectrum of marketing communications solutions that Ogilvy & Mather offers.
Commenting on his appointment, Todd said, “Dimitri has built an impressive team of data and analytics experts, and really sharpened the focus of the agency as it relates to data. Successful firms want to understand their customers, but they also understand the challenge inherent in today’s connected universe that is literally creating more data in one day than in entire decades in the past. Ogilvy & Mather clearly understands this opportunity, and I couldn’t be more excited to join the agency in this effort.”
Todd's experience with major brands includes Vice President of Global Data Products at Acxiom, CIO of CognitiveData (now a Merkle company) and Senior Vice President of Consumer Insight and Analytics at Bridgevine.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.