CHICAGO – February 17, 2010 – The American Bar Association (ABA) has named Ogilvy & Mather Chicago as its agency of record following a review that was narrowed down to Ogilvy & Mather and one other agency.
“Ogilvy & Mather Chicago came to our attention because of their success with the American Medical Association,” explained Carolyn Lamm, President of the ABA. “They understand the corporate structure and needs of an Association such as the ABA and know how to build successful member outreach programs that cross multiple communications channels.”
The ABA will work with Ogilvy & Mather to support a broad array of marketing outreach programs designed to expand its membership activities. This partnership has been created to develop the Association’s integrated marketing program, drawing on the agency’s expertise in brand planning, email marketing, digital strategy, telemarketing, website redesign, digital production and other disciplines as needed.
President of Ogilvy & Mather Chicago, Jack Rooney said, “We are thrilled to be able to put our association expertise to work for the ABA. We have a proven model of bringing together our best in class disciplines in advertising, one-to-one communications, digital, production, public relations and other areas to support our client’s current and emerging marketing needs.”
Ogilvy & Mather Chicago recently was awarded the integrated marketing accounts for American Family Insurance and CDW, the latter of which it partnered with Ogilvy & Mather in New York.
About Ogilvy & Mather
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing and digital production services. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. For more information, visit www.ogilvy.com.
The American Bar Association is the largest voluntary professional membership organization in the world. With nearly 400,000 members, the ABA is the national voice of the legal profession. The ABA works to improve the administration of justice and expand access to justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law.