NEW YORK, NY, July 27, 2010 – Building on David Ogilvy’s publishing legacy, Ogilvy & Mather is launching, The Red Papers, an ongoing series of books on the trends driving the future of marketing, authored by Ogilvy executives from around the world.
Global CEO Miles Young, who conceived of the series and serves as its editor in chief said, “As we emerge from the recession, it’s important that this industry explain what it does again. The “Red Papers” are a response to the times, the worst of times just passed, and, I believe the best of times to come. They are not afraid to express points-of-view – just as David Ogilvy would have expected.”
The Red Papers, published quarterly, will encapsulate the transformative thinking Ogilvy undertakes. The series launches this week with two Papers that offer innovative, counter-intuitive takes on two of the key issues in business today: social media and data analytics.
In Socialize the Enterprise, John Bell, head of Ogilvy’s 360 Degree Digital Influence group and a trailblazer in social media, digital media, and word-of-mouth-marketing, provides a rationale and framework for integrating social media into companies and brands at the enterprise level, enabling senior managers to implement and manage profitable, measurable social media programs. Mr. Bell is also a Professor at Johns Hopkins University and blogs at johnbell.typepad.com.
In Learning to Read the River, Dimitri Maex, a pioneer in data analytics who runs Ogilvy’s top-ranked Global Data Practice, illustrates how a new understanding of the power of data can unlock hidden ROI in any organization. Mr. Maex is the author of a forthcoming book on data analytics and has been profiled in Fortune Magazine as “the future of advertising.”
Subscribers can download the The Red Papers free of charge at www.ogilvy.com/theredpapers, and engage in further dialogue with authors through commentary and videos.
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Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
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