NEW YORK, May 24, 2013 - Ogilvy & Mather North America was ranked as the most effective agency in North America for the second consecutive year by the Effie organization. Additionally, Ogilvy & Mather New York was named most effective individual agency office. These accolades are based on the analysis of the North America Effie Awards finalist and winner data from the past year and were officially announced at the 45th annual Effie Awards Gala in New York on Wednesday.
The O&M network won a total of 14 awards including three Gold, four Silver and seven Bronze. The total number of awards and points awarded for Gold kept Ogilvy & Mather as the number one most effective agency brand as well as sustaining WPP's position as one of the most effective holding companies in the annual Effie Index rankings for North America.
O&M client Kimberly-Clark received two Gold Effies for the Depend "Great American Try-On" campaign. One for the Renaissance category and the other, a Shopper Marketing Effie for the Manufacturer: Loyalty, Awareness, Sales or Trial category. Kimberly-Clark was also named as the second most effective advertiser while its Depend brand was ranked the third most effective brand according to the 2013 Effie Effectiveness Index.
Another O&M client, InterContinental Hotel Group, was awarded a Gold Effie for "In-Hotel Credit Card Acquisition" in the Shopper Marketing Effie Awards and was a finalist for the Grand Effie.
"David Ogilvy said 'We sell, Or else,' and it is a great honor to be recognized by the Effies for doing work on behalf of our clients that sells," said John Seifert, Chairman & CEO of Ogilvy & Mather North America. "To be recognized for a second year in a row as agency network further solidifies our twin peaks strategy of being the most creative and effective agency in the world."
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named CLIO Agency Network of the Year, Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. Most recently, in 2013, for the second consecutive year, the agency was named CLIO Agency Network of the Year. Guided by founder David Ogilvy's credo "We Sell, Or Else," the company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. With 22,000+ employees working in over 50 languages, O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. Our clients include: American Express, BP, Coca-Cola, DuPont, IBM, IHG, IKEA, Kimberly-Clark, NASCAR, Nestle, Philips, Time Warner Cable, SAP, Unilever, and UPS. Headquartered in New York, Ogilvy has offices in North America in Atlanta, Chicago, Los Angeles, San Francisco, Toronto and Miami. For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.