Ogilvy PR in Melbourne has won a prestigious international Gold Quill Award recognising excellence in business communication for its work on the Organ and Tissue Authority “To Donate Life, Discuss It Today – OK” campaign.
Presented by the International Association of Business Communicators (IABC) in San Francisco this week, Ogilvy PR received the award in the Social Responsibility category after competing against more than 900 entries from 26 countries.
The Australian Government’s winning national DonateLife campaign sought to address the gap between public support and the consent rate for organ and tissue donation, asking Australians to discuss their donation wishes with family or next of kin (www.donatelife.gov.au).
The PR program included strategic planning, community outreach, publicity, stakeholder communication and social media.
Lelde McCoy, Managing Director, Ogilvy PR in Melbourne said: “This Award is a great reflection of the company’s talent and its commitment to delivering powerful, effective communication strategies and campaigns.”
“This is a great combination of a really important cause combined with a team that is passionate about the work. It’s very rewarding to be recognised for our work globally and in the face of such strong competition,” added McCoy.
According to the IABC, this year’s winners displayed excellence in organisational communication and serve as best practices for professional communicators across the world.
“The Gold Quill Awards is one of the few opportunities for communicators to have their work recognised at a global level,” says Melissa Dark, ABC, chair of the 2011 Gold Quill Awards. “The awards recognise work done in the many and varied facets of the business communication profession, but in all areas it is primarily concerned with demonstrating how the communicator has added value to their business through strategic, innovatively-executed and thoroughly measured communication activity.”
A select number of award-winning entries will be on display at the IABC 2011 World Conference and will be published in IABC’s Discovery.
This is the latest in a raft of Gold Quill Awards for Ogilvy PR including three wins in 2010. Impact Employee Communications received two Awards of Excellence for their work with Ford Australia and Bayer ANZ, and were also named best in show, winning the IABC’s annual 2010 Special Business Issue Award for Ford Australia.
Ogilvy PR is the largest and most awarded public relations agency in Australia, scooping more than 50 Australian and global trophies in the last two years, including the top honour amongst all WPP-owned PR agencies. It opened its rapidly-growing Melbourne office last August. Ogilvy PR is part of STW Group, Australia’s leading marketing content and communications services groups.