New York, NY, July 24, 2012 – Ogilvy Public Relations’ (Ogilvy PR) Global CEO Christopher Graves is the 2011 WPP Atticus Grand Prix recipient for original published thinking in branding and identity.
Graves won the Atticus top honor as well as the Branding & Identity category for his chapter “Cool Is Not Enough” in the book Reimagining Japan: The Quest for a Future That Works. His work was selected from more than 300 other entries across WPP group companies. It was chosen unanimously by judges Jeff Randall, Editor at Large, The Daily Telegraph; Emma Walmsley, President of Consumer Healthcare Worldwide, GlaxoSmithKline; and Judie Lannon, Editor, Market Leader. Graves will receive the coveted Atticus statuette and a cash award of $10,000 from WPP CEO Sir Martin Sorrell in London later this year.
In 2011, Graves was among a select group of academics, journalists, and CEOs invited by McKinsey & Co. to co-author the book Reimagining Japan: The Quest for a Future That Works. Graves’ chapter traced the historical roots of “Cool Japan” to an artist’s atelier in 19th century France, then onto the current fervor in America and Europe driving a love of anime, manga and cosplay. He noted that while the Japanese government created a whole “Cool Japan” department to heat up economic growth, cool alone is not enough. His essay proposes instead an approach to combine two powerful ideas: 1) Japan as devoted to mastery, tapping into the intrinsic desire for self-improvement; and 2) linking private passions and communities of interest within social media back to Japan.
“Globally Ogilvy & Mather performed outstanding at the Atticus awards this year, showcasing our thought leadership across many disciplines,” said Miles Young, Worldwide Chairman & CEO, Ogilvy & Mather. “Winning the Grand Prix is a great honor for Ogilvy & Mather and Ogilvy PR. Chris’ expertise in nation branding offered perspective and real insight into solving Japan’s branding crisis following one of worst disasters the country and the world has ever seen.”
In addition to winning the Grand Prix, Ogilvy brought home four wins, one commendation and four merits across multiple categories:
Branding & Identity: Christopher Graves for “Cool Is Not Enough”
Digital Communications: Gareth Ellen, Orit Peleg, Martin Lange and Hugh Boyle for “Mobile and Shopping: Mobilize the Path to Purchase”
Corporate: Shelina Janmohamed for “Ogilvy Noor Blog”
Under 30 Essay: Arwa Mahdawi
Corporate: Kunal Sinha for “Wassup”
Branding & Identity: Kunal Sinha and Krishnan Subramanian for “Brands as Enablers of Business, Guanxi Branding in China”
Consumer Insights: Graceann Bennett for “Tech Fast Forward: Plug in to see the brighter side of life”
Consumer Insights: Saurabh Sharma for “Turbo Chinese”
Public Relations/Public Affairs: Scott Kronick, Jamie Moeller and Jeff Chertack for “Dragon Dynamics: Prognostications for the Year of the Dragon”
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.