NEW YORK – July 9, 2012 – Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, today announced a new global partnership with Standard Innovation Corporation, makers of the We-Vibe, the world’s first rechargeable couples’ vibrator, and other popular sexual wellness products. Ogilvy PR will support the brand across all communications channels from traditional PR including media relations, events, and thought leadership opportunities to transmedia content strategy and creation on all We-Vibe social platforms.
The We-Vibe has quickly become the fastest-selling vibrator in history with two million customers to date from more than 50 countries since the original product was launched in 2008. Now in its third iteration, the We-Vibe’s innovative attributes—including its sleek design and use of safe, eco-friendly materials—helped make it the #1 selling product of its kind among 95 percent of retailers polled during a 2011 global survey of more than 750 distributors. And the fastest selling product in the category in history.
“Sex is no longer a taboo topic discussed behind closed doors. Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, Global Head of Ogilvy PR’s Healthcare Practice and Managing Director for Ogilvy PR/New York. “Marrying our strong healthcare background with our consumer branding expertise, this new relationship with Standard Innovation Corporation further strengthens our position as leaders in the consumer health industry.”
In addition to the We-Vibe III, Standard Innovation Corporation also carries a number of other popular pleasure products for personal enjoyment, including the Touch, Tango and Salsa. Also rechargeable and waterproof, these powerful massagers help broaden the We-Vibe customer base.
“The We-Vibe is now available on every continent at thousands of retail locations from drug stores to fine boutiques and beyond, with plans for further expansion across our product portfolio,” said Danny Osadca, CEO of Standard Innovation Corporation. “Ogilvy PR's legacy and deep branding experience, combined with their global reach, made them the best partner to help us continue to build and sustain momentum for our rapidly growing business."
Standard Innovation Corporation is a world leader in designing and manufacturing high quality, safe, eco-friendly intimate products. Their original and signature couples' product, the We-Vibe, has quickly become the fastest selling sexual wellness product of its type in history, with over 2 million products sold worldwide since the launch in 2008. This product’s unique design allows it to be worn during intercourse, maximizing pleasure for both partners and making it the perfect intimate gift. Committed to engineering products aimed at improving couples' fun and intimacy, Standard Innovation has expanded their product line to include the Touch, Tango and Salsa (all by We-Vibe®) and plan to continue to expand their comprehensive portfolio to provide innovative solutions to help couples have more fun. The full family of Standard Innovation’s We-Vibe ® products are currently distributed by drug stores and fine boutiques in over 50 countries around the world. Learn more at www.we-vibe.com.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site www.ogilvypr.com or follow us on Twitter at @ogilvypr.