Washington, DC, February 6, 2004 — Woman’s Day presented an inaugural “Red Dress Award” to Ogilvy Public Relations Worldwide and the National Heart, Lung, and Blood Institute (NHLBI) for their roles in raising awareness about women and heart disease.
The Red Dress Award was initiated by Woman’s Day to honor national leaders in the fight against heart disease—the # 1 killer of women. The award recognized Ogilvy PR for creating and implementing The Heart Truth campaign for NHLBI, a dynamic effort that has focused national attention on women and heart disease. The honorees will be featured in the March 9 issue of Woman’s Day, on newsstands on Valentine’s Day, which will feature an interview with First Lady Laura Bush, who has made women and heart disease one of her prime causes.
Since its launch in September 2002, the Ogilvy PR-developed campaign has sparked a national awareness movement, drawing attention and involvement from women, community organizations, and corporate America. A multi-faceted campaign, The Heart Truth reaches out to women through national public service advertising, an aggressive media relations effort, national partnerships and creative consumer materials ranging from airport dioramas to an interactive web site.
The centerpiece of the campaign, the Red Dress, was unveiled as the national symbol for women and heart disease awareness at Fashion Week in New York City one year ago. This month, the campaign will be back at Olympus Fashion Week with another first—the debut of the Red Dress Collection 2004. On February 6, 24 top designers and 24 leading models and celebrities will unite on one runway for the first time ever to raise awareness about women and heart disease.
February 6 is also the first annual National Wear Red Day in support of women and heart disease awareness. President Bush declared the day as part of American Heart Month at a White House ceremony earlier this week with Mrs. Bush, the ambassador for The Heart Truth campaign. The campaign was the focus of the 30-minute program at the White House.
“Ogilvy PR has a long history in developing and implementing public health campaigns that break through the clutter and generate results,” said Marcia Silverman, chief executive officer of Ogilvy Public Relations Worldwide. “Our team’s work on this groundbreaking and innovative campaign strengthens our rich heritage of effective audience-driven and research-based public health awareness and social marketing campaigns.”
Pam Jenkins, global Health & Medical director, Beth Ruoff, global creative director, Jennifer Wayman, senior vice president/group director, Health & Medical Practice, Sarah Temple, vice president, Health & Medical Practice, Sally McDonough, vice president, Health & Medical Practice, and Ronnie Denn, senior vice president, Health & Medical Practice accepted the Woman’s Day Red Dress Award for Ogilvy PR. Ogilvy PR’s Washington leads the campaign with support from the New York office.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.