Washington, DC, May 24, 2005 — Ogilvy Public Relations Worldwide (Ogilvy PR) announced today several groundbreaking initiatives on three public health campaigns within its Social Marketing Practice, specifically The Heart Truth campaign for the National Heart, Lung. And Blood Institute; the Know Stroke campaign for the National Institute of Neurological Disorders; and the Screen for Life campaign for the Centers for Disease Control and Prevention. All three campaigns are based in Ogilvy PR’s Washington office.
“We are extremely fortunate to have earned the right to support CDC and NIH initiatives that are on the frontier of American health issues,” said Robert Mathias, Managing Director of the Washington office. “The breadth of knowledge among our Social Marketing team to develop effective outreach programs and the client’s receptiveness to out-of-the-box thinking is what confirms our reputation as Washington’s top social marketing practitioners.”
The NHLBI’s award-winning campaign, The Heart Truth, continues to raise awareness among women of their number one health risk, heart disease, through a multi-faceted national campaign that has seen awareness jump an astonishing 24 points in just three years. The Heart Truth introduced the Red Dress as the issue’s national symbol in February 2003, has engaged the American fashion industry as a partner in numerous national events, and secured First Lady Laura Bush as its national ambassador. NHLBI recently selected Ogilvy PR/Washington to execute the campaign for another three years and will include continued efforts to advance the Red Dress concept as a strategy to increase awareness among American women, with an expanded focus on reaching women of color with The Heart Truth message.
Ogilvy PR helped the National Institute of Neurological Disorders (NINDS) and Stroke’s Office of Communications and Public Liaison create and produce the NIH Stroke Scale Training DVD that won the prestigious CINE Golden Eagle Award and a Gold Screen Award. The Stroke Scale is an interactive tool that teaches medical professionals how to administer and score the NIH Stroke Scale, a measure of stroke severity, in a clinical setting with stroke patients.
Finally, the Centers for Disease Control and Prevention’s Screen for Life: National Colorectal Cancer Action Campaign entered a powerful new phase with an Ogilvy PR-brokered partnership with the Entertainment Industry Foundation, to include new print and television public service advertising featuring TODAY Show co-host Katie Couric and Oscar®-winning actor Morgan Freeman. As part of the TODAY Show’s sixth annual Confronting Colon Cancer series, Ogilvy PR and CDC successfully secured an interview with Ms. Couric for Dr. Julie Gerberding, director of the Centers for Disease Control and Prevention, about the campaign and the importance of screening to prevent colorectal cancer.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.