San Francisco, CA, March 20, 2006 — Ogilvy Public Relations Worldwide (Ogilvy PR) today announced that former Financial Times Silicon Valley bureau chief and leading technology industry influencer, Louise Kehoe has joined the agency as senior vice president of media strategies and executive positioning in its tech practice. In this new role, Louise will work closely with practice leaders in counseling current clients, identifying targeted new business opportunities, and coaching staff on developing high-level media strategies.
“Louise has already had a significant impact on the practice and agency as she played an important role in helping us with a recent large new business win,” said Luca Penati, global technology practice head. “In addition to her technology industry expertise, she brings smart strategic counsel, tenaciousness, honesty and reliability to our clients. Her ‘roll up your sleeves and let’s get to work ‘ attitude is preciously inline with the Ogilvy PR culture and I am certain that she will be an extraordinary asset to the firm.”
Prior to joining Ogilvy PR, Louise worked as a media consultant in the technology sector. She specialized in media training for executives and board members, development of corporate communications strategies and messaging and crisis management. In her consultancy, Louise drew upon her many years of experience as a senior technology business journalist to help clients prepare for press interviews and quarterly analysts calls.
Louise spent most of her journalistic career at the Financial Times, first as a reporter and later as U.S. technology editor, Silicon Valley bureau chief and columnist. During her 23-year tenure with the publication, she covered all aspects of the tech sector including the semiconductor, computer, software and communications industries. She wrote about industry trends, trade issues, anti-trust lawsuits and the social and economic impact of technology. In addition, Louise was ranked as one of the most influential journalists in her field in 2001 and 2002 by Adweek’s Technology Marketing magazine.
“I am thrilled to be part of Ogilvy Public Relations and the technology practice,” said Louise. “There is a strong collegial atmosphere here and everyone is extremely thoughtful and insightful about their clients’ businesses and are 100 percent engaged in and committed to their work. As a communications consultant, I have worked with a number of PR agencies and Ogilvy PR is definitely among the best.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.