Chicago, IL, September 6, 2012 – Ogilvy Public Relations (Ogilvy PR), an integrated global communications firm, announced today that Susan Peters joins the agency’s consumer marketing practice as executive vice president. Peters will begin her new role in the firm’s Chicago office on September 4 and will report to EVP and Consumer Group Director Liz Van Lenten.
Peters matches deep experience in 360 planning, campaign development and business-to-consumer earned media strategy with proven success in delivering purpose branding solutions for global consumer brands. Taking on a dual leadership role, she will provide senior counsel to consumer clients and pursue new business development opportunities for the firm. Peters will craft communications strategy, create branding and identity, and spearhead public relations, purpose branding and social media initiatives as well as work closely with Ogilvy & Mather to develop 360-degree integrated campaigns that drive business results. In addition, she will grow the agency’s Midwest presence in the consumer space.
"Ogilvy PR in Chicago has grown tremendously over the last several years and we believe the addition of senior strategists like Susan to our consumer team will help propel the growth of our integrated offering even further," said Nathan Friedman, Managing Director, Ogilvy PR/Chicago.
Prior to joining Ogilvy PR, Peters was executive vice president and group head in Edelman’s consumer practice for many years, leading relationships with major CPG brands and driving purpose campaigns for Fortune 100 companies. Accomplishments included repositioning Brita to become a champion of reducing bottled water waste, known as the earth-friendlier solution; mitigating crisis situations for corporate clients such as the health risks of BPA in a client partner’s product and responding to product recalls and social media backlash; and directing multiple new product introductions for Bush’s Beans. She also delivered new business wins from top consumer brands including Clorox, Avent America, Dannon and GE Lighting.
Before joining Edelman, Peters ran her own consulting firm focused on events, public relations and sponsorship sales. She produced and managed exclusive events including an annual hunger relief fundraiser and “Taste of the NFL,” one of the most popular events of the Super Bowl weekend for six years. Prior to that, Peters spent three years as director of development for the Minnesota Super Bowl XXVI Task Force and was responsible for identifying new financial sources and strategies for 20-plus sponsors.
"As a brand PR professional, I’m impressed with Ogilvy’s truly 360 approach to communications, so I’m very excited to join Liz and the consumer practice to help further differentiate our B2C offering through purpose marketing, a real passion of mine," said Peters regarding her appointment.
Earlier this year Ogilvy PR named Mitch Markson its Global Consumer Leader and President of a new Purpose Branding initiative to span multiple practices. Peters’ background in CSR and social purpose will help expand this offering to consumer clients in the Chicago market seeking to connect emotionally with stakeholders and solidify their commitment to social responsibility.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.