New York, NY – January 20, 2011 — Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, is pleased to welcome Alyssa Garnick and Tori Rappold to its New York headquarters in the office’s consumer marketing practice.
Garnick joins as Executive Vice President, head of the New York Consumer Marketing practice bringing with her fifteen years of experience in brand marketing. Prior to joining Ogilvy PR, Garnick was a Senior Vice President/ Group Manager at Ketchum where she worked across brands including Philips, IKEA, Hertz, Cadbury and Chase and was responsible for building and leading the Lifestyle group. Her additional agency experience includes Burson-Marsteller and Edelman.
Garnick has won more than ten of our industry’s most prestigious awards, including categories such as Best Use of Digital and New Media, Corporate Branding, Event Marketing and Campaign of the Year for her work on IKEA, Coca-Cola and for programs with Johnson & Johnson and Unilever products. In addition, she was also named to PRWeek’s 2009 “Top 40 Under 40” list. She has a bachelor of arts degree in English from University of Vermont, is an active member of their regional Alumni Board mentoring recent graduates starting their careers in PR, and spent a year studying in France at the University of Rouen.
Her consumer marketing experience stretches across a broad client portfolio, including retail, financial, food, luxury brands and consumer packaged goods sectors. Known for her strategic approaches to complex business and communications challenges and her ability to discover and partner with clients on creative new opportunities, Garnick will bring this vast experience to the diversified Ogilvy PR portfolio which includes, fashion, lifestyles and retail clients. Garnick will be report to Kate Cronin, Managing Director, New York and Samantha Allen, Global Managing Director, Consumer Marketing Group.
Said Kate Cronin, “Alyssa’s experience working on brands across a range of consumer lifestyle categories and her proven ability to define strategy that works across multiple disciplines is a great fit with our growing client portfolio. Her arrival is part of our ongoing pursuit of creative senior level talent who can counsel clients on the changing communications landscape and be a part of a broader, deeply integrated marketing team.”
A ten year veteran of the public relations industry, Rappold brings her expertise to the consumer marketing group. Prior to joining Ogilvy PR/New York, Rappold was the Director of Public Relations at Cynthia Rowley. Before that, she spent seven years at Burson-Marsteller Worldwide, where she was the Director of the retail and fashion sub practice.
Over the last ten years, Rappold has worked on various fashion and retail brands including LL Bean, Barney’s New York and Gap, Inc., to name a few. In addition to her fashion and retail experience, she also has extensive experience in the lifestyles category, including her work for Sony Ericsson, Orbitz and DeBeers. Rappold has a bachelor of arts degree from Goucher College in Communications and Media strategy and a Master’s Degree from City University of New York, Baruch College, Zicklin School of Business in International Marketing.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.