Press Releases

Ogilvy Public Relations Worldwide Announces Expanded 360 Degree Digital Influence Offering

Program Helps Clients Manage Brand and Issues in Increasingly Complex Digital World

Washington, DC, August 30, 2005 — Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today the official launch of a new, comprehensive digital marketing offering, 360 Degree Digital Influence, that helps clients navigate an increasingly complex and rapidly changing digital environment. The new program combines the full range of the agency’s award-winning interactive marketing and design services with the communications expertise of public relations professionals from across the Ogilvy PR global network.

“The growth of personal media—blogs, wikis, podcasting—combined with the exploding importance of search have kept us busy throughout the year. We actually see these trends as part of an overall shift in digital influence,” said John Bell, Managing Director/Executive Creative Director of Ogilvy PR and originator of 360 Degree Digital Influence. “With our new expanded offering we have a more sophisticated approach to help our clients really connect with a whole new breed of influencer.”

Ogilvy PR’s 360 Degree Digital Influence program offers clients a clear understanding of how their brand or issue is perceived in the digital world and provides the “road maps” needed to engage and influence key audiences. The program is comprised of two parts, Digital Influence Mapping and Digital Influence Engagement. The mapping component illustrates how a client is viewed across the digital space while simultaneously uncovering new opportunities to influence target audiences. Engagement provides the strategies and solutions necessary to connect with customers and constituencies across the digital spectrum. This digital space includes not only personal media such as blogs and wikis, but also search marketing, content syndication, Web site design, online contests and more.

“We formed 360 Degree Digital Influence to give our clients a comprehensive offering that integrates Ogilvy PR’s full range of interactive design and marketing services with the rest of our communications expertise,” said Marcia Silverman, chief executive officer of Ogilvy PR. “This program is already underway and with John Bell’s leadership and our worldwide network of interactive specialists, we have significantly expanded our services and begun to help clients navigate the digital space to meet their communications objectives.”

The 360 Degree Digital Influence offering will be based in Washington, DC and Hong Kong with digital influence leaders stationed across North America, Europe and Asia.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.