January 25, 2005, Chicago, IL — Ogilvy Public Relations Worldwide announced it has formed an exclusive partnership called Ogilvy PR Inside, a specialty unit in the corporate practice focused on internal communications, change management and strategy execution. The group will be headed by ex-Ogilvy internal communications consulting veterans, Robert Matha and Macy Boehm, who are now principals of Basics3, a consulting group focused on leadership alignment, strategic communication and people motivation.
Matha, who left Ogilvy PR in 1998 to co-launch the firm Matha McDonald, will play an integral role in the leadership of this new offering, which will be headquartered in the Chicago office of Ogilvy Public Relations. “Returning to Ogilvy PR to develop a new internal communications offering promises to be a very exciting opportunity,” said Matha. “We see great synergies between Ogilvy PR’s existing brand and corporate communications capabilities and what we will offer. Our new partnership also provides our Basics3 clients access to top quality resources throughout the Ogilvy Public Relations Worldwide network.”
Among the offerings provided by the new partnership include benchmark research of existing internal communications models, message development and communications training programs for management and supervisors. It will also focus on comprehensive change management programs that help clarify a company’s strategic direction, improve and utilize communications to support change and build mutual trust between employees and management.
“Having Bob and Macy return to Ogilvy PR to lead this offering is very exciting, and promises to significantly enhance our existing capabilities,” said Marcia Silverman, CEO, Ogilvy Public Relations Worldwide. “Bob started our employee communications offering almost ten years ago and having him back will bring new dynamism to this increasingly important area of communications.”
Ogilvy PR Inside is part of an ongoing commitment to enhance the internal communications capability at Ogilvy PR around the world. The addition of Ogilvy PR Inside adds to a growing global offering. In the UK, WPP firm Abingdon is working with Ogilvy PR offices throughout Europe, while in Asia Pacific, Impact Employee Communications (an Ogilvy PR Company) is a leader in the region.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, technology, public affairs, social marketing and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.