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Ogilvy Public Relations Worldwide Announces One New Senior Addition and Two Promotions to its Healthcare Practice

Appointments Reinforce Agency’s Commitment to Providing Superior Healthcare Communications

Washington, D.C., June 12, 2007 – Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today the promotion of Susan Hirsch and Jeanine O’Kane to Head of the U.S. Healthcare Practice and Head of the New York Healthcare Practice, respectively, and the addition of media veteran Chris Loder as Senior Vice President.  All will provide valuable contributions to the flourishing Healthcare practice and continue to provide superior counsel and strategic planning to pharmaceutical firms, healthcare providers and other clients across the entire global network.

"Susan and Jeanine’s promotions are a direct reflection of Ogilvy PR’s ongoing commitment to and substantial experience in the healthcare communications marketplace and our focus on achieving measurable results for our clients,” said Kate Cronin, Head of the New York Office and the Global Healthcare Practice Chair.  “In addition, it reinforces the agency’s dedication to elevating senior level talent and providing our clients with access to the best industry thinking.  Susan and Jeanine have been and will continue to be vital to the growth of our business.”

“We are very excited to welcome Chris aboard as a senior media strategist,” added Cronin.  “He has established a solid track record working with the media on a complete range of corporate news and issues, and is a great addition to our media capabilities.”

Hirsch has more than 16 years of healthcare communications experience across a range of areas, including corporate communications, global brand positioning, core global programming, pipeline communications, issues management, category expansion, consumer awareness, U.S. and global product approvals and launches, as well as media relations for financial, trade and consumer media.  She originally joined Ogilvy PR in 2002 and has led pre-approval, launch and marquee positioning programs for high profile and blockbuster brands.  More recently, Hirsch has been overseeing brand, advocacy and franchise positioning for Bristol-Myers Squibb’s oncology franchise.

O’Kane joined Ogilvy PR in 2005 and brings over 15 years of experience engaging clients on diversified healthcare and pharmaceutical issues and related communication areas, including issues and crisis management, consumer outreach, grassroots lobbying and legislative support, advocacy relationship development, product lifecycle communication and clinical trial recruitment support.  She has provided strategic public relations counsel for numerous clients at several communications firms.  O’Kane was previously in the communications department at Berlex Laboratories (now Bayer Healthcare).  In addition to her pharmaceutical work, O’Kane served as a legislative aide to a member of the NYS Assembly, in which she provided day-to-day legislative counsel and support in healthcare, energy and utilities, insurance and chemicals. 

Loder has joined the agency as a Senior Vice President after six years of working in the Media Relations/Public Affairs Department at Merck & Co., Inc., a leading research-based pharmaceutical company, where he served as one of the lead media relations representatives.   He is a seasoned communications professional with nearly 20 years of experience in journalism, media relations and public affairs.  During his tenure at Merck, Loder counseled senior executives on media strategy, secured top-tier coverage of its leading brands, prepared messaging and briefing documents for two CEOs, and defended the company’s products and reputation in the news media.  He served as one of the lead media relations representatives regarding Merck’s voluntary withdrawal of VIOXX in 2004, and the announcement of Richard T. Clark as the new CEO in 2005.  In 2006, Chris garnered major media coverage surrounding the FDA approval of five Merck medicines and vaccines, including GARDASIL, the world’s only vaccine to prevent cervical cancer.

Ogilvy PR will continue to build on its rich history of developing and implementing effective and award-winning pharmaceutical marketing and public education outreach campaigns. All will be based in Ogilvy PR’s headquarters in New York.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at

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