Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today that Brian Giesen, current vice-president and senior strategist with Ogilvy PR’s 360° Digital Influence Group in Washington, DC, will be joining Ogilvy PR in Asia Pacific, based in the company’s Sydney, Australia office.
An award-winning global expert, Giesen brings more than ten years of experience developing, managing and executing a range of digital marketing and social media campaigns for brands such as Lenovo, Johnson & Johnson, Unilever, DuPont, Yum!, National Institutes of Health and the Lance Armstrong Foundation. He will provide senior counsel on crisis and issues management from a digital perspective, educate employees on the fundamental parts of digital influence strategy and educate on a range of digital tools to help build further understanding on the power of digital influence among both existing and new clients.
“This is a well timed appointment and provides all the Ogilvy PR companies in the region the opportunity to further grow our digital influence skills as they become increasingly important to our client’s communications campaigns,” Ogilvy PR’s Asia Pacific Regional Director of 360° Digital Influence Thomas Crampton said. “Brian will also boost our leadership position in the Asia Pacific market, while maintaining a high-level global role based out of Sydney.”
“The Ogilvy PR companies in this region have already established themselves as leaders, having executed a number of digital campaigns for their clients,” Giesen said. “I’m excited at the prospect of now working alongside them in person, to merge our international experience from our overseas campaigns, with local and regional clients.
“With the explosive growth of online media, consumer word of mouth and new technologies springing up every day, we now have to create comprehensive digital strategies for clients who want to engage customers or constituents in direct conversation. We’ve spent several years developing our methodology for identifying and engaging these new influencers in a way they find valuable, and it is this discipline we call digital influence.”
Prior to joining Ogilvy PR, Giesen worked as a legislative assistant for US Congressman Jay W. Johnson, where he lead an effort to promote the federal E-Rate program, connecting Wisconsin schools and libraries to the Internet. He holds a bachelor’s degree in political science from the University of Wisconsin – Madison, and is an active member of the Social Media Club of Washington, DC.
Brian’s arrival in Australia follows the appointment last month of Thomas Crampton. Thomas is a veteran, award-winning journalist and digital media specialist and was named Asia Pacific Regional Director of 360° Digital Influence at Ogilvy Public Relations Worldwide.
Follow Brian’s blog posts at: http://blog.ogilvypr.com/contributing-writers/brian-giesen/
Follow Brian on Twitter: https://twitter.com/bdgiesen
Join the Ogilvy PR team of bloggers: www.360digitalinfluence.com / www.asiadigitalmap.com
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
About Ogilvy 360 Digital Influence
Founded in 2001, Ogilvy PR’s 360° Digital Influence creates and executes social media-driven word of mouth marketing strategy for clients worldwide. The 360° Digital Influence team engages with influencers and communities to drive participation, sharing, co-creation and authentic word of mouth – the most trusted and efficient form of communication today. Based upon the Digital Influence Strategy Platform, all programs deliver on sustained word of mouth and are evaluated via the Conversation Impact model. 360° Digital Influence has activated fans and word of mouth for brands such as, Lenovo, Unilever, National Institutes of Health and Centers for Disease Control and Prevention.
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