New York City, N.Y.—March 11, 2010— Ogilvy Public Relations Worldwide (Ogilvy PR) announced today the addition of two senior staff members to its New York, N.Y. office. Mary Coyle joins as Senior Vice President of Healthcare Media Relations and Larissa Severenko joins as Senior Vice President of the Healthcare Practice in New York.
“We are very excited about the new talent coming into Ogilvy PR, and these hires are a great asset to the Ogilvy PR network as a whole,” says Kate Cronin, managing director of Ogilvy PR’s New York office and Global Healthcare Practice. “The depth of their talent and the wide range of their skills in the healthcare industry reflect the needs of our clients – and our clients will benefit from their knowledge and expertise.”
Coyle brings more than 15 years experience in developing and executing public relations campaigns to increase media exposure and support strategic marketing initiatives for top healthcare accounts. Prior to joining Ogilvy PR, Coyle served as Senior Vice President/Director with Euro RSCG Worldwide PR where she oversaw media strategy for a variety of clients in the pharmaceutical and medical device industries. Coyle earned her bachelor’s degree in business management/finance from Brooklyn College. In her new position at Ogilvy PR, she will be leading the vision and strategy for the agency’s healthcare media relations efforts.
Severenko has more than 10 years experience in developing and executing strategic communications and media relations programs in the healthcare arena. Prior to joining Ogilvy PR, she served as Vice President of Global Health with MS&L Worldwide, where she worked on a variety of blue-chip clients including managing campaigns for Pfizer’s Depo-Provera and Procter & Gamble’s Prilosec OTC. Severenko earned a bachelor’s degree in political science and literature and rhetoric from Binghamton University. She earned her master’s degree in public relations from Boston University. In her new role at Ogilvy PR, Severenko will play a lead role in managing Ogilvy PR’s female healthcare business.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.