Washington, D.C., October 23, 2009 – The Washington office of Ogilvy Public Relations Worldwide (Ogilvy Washington), a leading global communications firm, announced today that it has been awarded six new government contracts. Ogilvy Washington has been selected by clients including, the Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), Federal Emergency Management Agency (FEMA), National Institute on Drug Abuse (NIDA), National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) and the U.S. Department of Veteran Affairs.
“Although we have worked with many of these agencies in the past, these new awards help expand the depth and breadth of our offerings to various federal agencies,” said Robert Mathias, managing director of Ogilvy Washington. “The robust list of wins is testament to the excellence and dedication of our teams.
Following is a brief overview of the selected contracts and the specific communications support that Ogilvy Washington will provide:
CDC’s Division of Cancer Prevention and Control - Ogilvy Washington will provide branding and communications outreach support for the National Breast and Cervical Cancer Early Detection Program. This will include the development and dissemination of communication resources to aid the national program and State and local grantees in building visibility, capacity, and support, while reaching and screening more program-eligible women within their communities.
HHS’ Office of Public Health and Science — Ogilvy Washington will assist HHS in planning, developing, executing, and evaluating a three-year national media campaign to reduce health care-associated infections (HAIs) and the associated personal, institutional, and healthcare system costs. The campaign will serve as a national call-to-action, prompting and supporting consumers, healthcare providers, States, and other HHS partners to redouble efforts to prevent HAIs.
FEMA’s Office of Environmental Planning and Historic Preservation (OEHP) – The agency will perform a media and outreach audit and analysis to inform the development of an enhanced outreach strategy to raise the profile of the work and mission of the OEHP.
NIDA’s Office of Science Policy and Communications (OSPC) – The agency will team with NIDA in its efforts to communicate the results of drug abuse and addiction research to various audiences using traditional and web-based social media. Efforts will include development of strategies and materials to support day-to-day media activities, as well as support for the release of high-profile studies, such as Monitoring the Future—an ongoing, NIDA-funded study that monitors trends in substance use and abuse among adolescents and young adults.
NIDDK’s National Kidney Disease Education Program (NKDEP) – Ogilvy/Washington will continue its longstanding partnership with NIDDK’s NKDEP program to provide communications support services for the NKDEP’s mission to improve the detection and management of chronic kidney disease – and ultimately reduce the morbidity and mortality caused by chronic kidney disease and its complications.
U.S. Department of Veteran Affairs – Social marketing experts will support elevating the visibility of the Polytrauma and Traumatic Brain Injury Program to veterans, their families and the public. The team will redesign the Web site, create a documentary, develop collateral and plan, produce and distribute public service announcements.
“For more than two decades, Ogilvy Washington has been a strong communications partner of the federal government,” added Mathias. “We are proud of the great work we do on behalf of our clients and are excited for the work to begin on these contracts.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named 2008 Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.