Press Releases

Ogilvy Public Relations Worldwide Forms Education Group

Sacramento, CA, May 6, 2002 — Ogilvy Public Relations Worldwide has announced the creation of a national education group, comprised of experts from throughout the network, to help both education clients, and government and private concerns at the state and local level, conduct education programs.

“Education in the 21st century reaches people at every stage of their lives, through channels as diverse as schools, colleges, workplaces, the media and the Internet,” said Bob Seltzer, Chairman and CEO, Ogilvy PR. “We have created this national group to bring together our full depth of experience and capabilities to help clients across all of these venues.”

The group will bring together Ogilvy PR’s expertise in social marketing, distance learning, assessment programs, education financing and lending, and educational policy, as well as the company’s strong background in K-12 and higher education programming. The firm’s experience comes from wide-variety of educational programs, from supporting literacy campaigns to helping California recruit teachers. The Group will also provide sales and marketing support to companies interested in reaching educators, administrators and campus decision-makers.

According to Education Group leader Alicia Ritter, managing director of Ogilvy PR’s Sacramento office, diversity issues will take center stage in 2002. “You only have to look to the president’s $4 billion ‘No Child Left Behind Act,’ or to the bipartisan consensus on Capitol Hill, or to what’s happening in every state capital and right down to the local level to see the importance of this issue,” Ms. Ritter points out. “What we bring to the table is a clear understanding of how to help clients advance their business and policy goals with multi-cultural populations. This is just one of the components that makes our education offering unique.”

Ogilvy PR’s diversity experience was honed in California, notes Ms. Ritter, the first state in the union with no ethnic “majority,” meaning no ethnic group comprises 50% of the total population. More than 120 languages are spoken in the Los Angeles Unified School District alone. “This expertise has broad application on the national level and in other regions around the country that are just beginning to address the challenges inherent in communicating with diverse populations.”

Current clients include the U.S. Department of Education, the Los Angeles Community College District, Harper Collins, the California Center for Teaching Careers, MasterCard International, Kumon, the California Office of the Secretary for Education, Pressley Ridge Schools, DK Publishing, University of Illinois Medical Center, and the National Job Shadow Coalition.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.