October 18, 2007, NEW YORK – To educate their parents about the public relations (PR) industry and answer the age old question, “What exactly do you do?,” Ogilvy Public Relations Worldwide (Ogilvy PR) is hosting its first annual “Bring Your Parents to Work Day” at its New York headquarters. Employees have found that their parents are often confused about PR, even though they are exposed to it every day when they read a great review about a new product or respond to coverage of a company’s crisis, to name a few. Ogilvy PR realized that this was an opportunity for the company to illustrate the connection, while strengthening its ties to its employees.
“This industry has grown tremendously in recent years and we want to spotlight the power of PR in the marketplace and educate parents about the impact of what their children do in their careers,” said Marcia Silverman, global chief executive officer, Ogilvy PR. “We are very proud of our employees and the work we do here at Ogilvy PR and this is just another way to celebrate their accomplishments.”
Similar to “Bring Your Child to Work Day”, “Bring Your Parents to Work Day” will allow attendees to learn more about the profession as well as the challenges and experiences communications professionals experience on a daily basis.
As part of the day’s festivities, parents will attend a classroom-style PR 101 lesson, receive an overview of the core business practices of Ogilvy PR, and engage in a brainstorm session and mock presentation.
“Ogilvy PR has created its own family of hard-working, passionate employees,” said Kate Cronin, managing director, Ogilvy PR, New York. “Ideally, through this event, parents will gain a deeper understanding for our industry so they can better appreciate the successes and accomplishments that their children achieve every day.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.