Washington, DC, March 6, 2002 — Ogilvy Public Relations Worldwide today announced the launch of CounterThreat—a suite of crisis and emergency services designed to manage a full range of emergency scenarios, including the widespread disruption that could result from a terrorist attack.
Ogilvy PR’s new service is comprehensive in its approach, addressing employee and public communications, as well as issues linked to infrastructure and operations. Ogilvy PR consultants help companies focus on the business consequences of various threats, and then develop the redundant infrastructure and flexible procedures needed to keep the lines of communication open with employees, shareholders, customers and the public. The approach, tailored to each client’s needs, includes threat and consequence assessment interviews, crisis management seminars, training sessions or scenario-based exercises. “The types of threats companies must address have changed dramatically in the past six months—and they are now as likely to be external as they are company-specific. How does a business respond if telephone service is cut for weeks, if employees don’t know about the safety of their co-workers or if the media are too occupied with crises to cover timely business news? CounterThreat helps companies develop strategies for occurrences such as these,” said Bob Seltzer, chairman and chief executive officer of Ogilvy PR.
CounterThreat has evolved out of Ogilvy PR’s long-standing commitment to preparedness issues. From national fire safety, civil defense and chemical and utility industry work in the mid-1980s to the agency’s weapons of mass destruction (WMD) and consequence management consulting today, Ogilvy PR has brought together the agency’s expertise not only in crisis management, but also in public affairs, internal communications, healthcare, corporate positioning and branding.
“We have created crisis programs for government agencies and Fortune 500 companies; designed emergency public information campaigns; supported full-scale exercises involving infrastructure destruction; played out the consequences of bioterrorism; and built a vast library of print, video and online training materials. We truly do know the terrain,” said Kamer Davis, a senior vice president in Ogilvy PR’s Washington, DC office and an architect of CounterThreat.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.