Charlotte, NC, February 5, 2003 — Ogilvy Public Relations Worldwide today announced it has launched the Ogilvy PR Motorsports Group, a Charlotte-based marketing and communications unit with expertise in helping sponsors, teams and series maximize the return on their motorsports marketing investments.
Heading the group is Len Batycki, a leading industry professional and former head of Strategic Advisors, a motorsports consulting firm offering marketing, sponsor negotiations and public relations services. Prior to forming Strategic Advisors, Batycki was with Richard Childress Racing (RCR) and the North Carolina Motor Speedway at Rockingham. Batycki handled the marketing, licensing and sponsorship duties for RCR and its famed #3 Goodwrench Chevrolet driven by seven-time Winston Cup champion Dale Earnhardt as well as RCR’s championship-winning Busch and Craftsmen Truck Series teams.
Batycki also served as vice president of marketing for North Carolina Motor Speedway and Rockingham International Dragway, one of racing’ s legendary motorsports complexes. During his six years at Rockingham, Batycki dealt with hospitality, signage, security, construction and most other speedway business issues. “Motorsports sponsorship has become an integral part of the marketing mix for many of America’s leading corporations,” said Rich Bartecki, senior vice president of Ogilvy PR Chicago and group director of the motorsports unit. “As racing has grown dramatically in popularity, clients have increasingly begun to express interest in sponsorships, and are also seeking help in evaluating whether or not a motorsports sponsorship can adequately reach their target consumer and deliver sufficient return on investment.”
Bartecki said that among the services provided by the group are sponsorship negotiations, media relations support, management and coordination of special track-side and remote events and ongoing measurement to ensure that an adequate return on investment is being achieved. He added that Ogilvy PR has had considerable prior motorsports experience with Snap-on Tools, the International Race of Champions, and teams and sponsors involved in the NASCAR Winston Cup and Busch series, Championship Auto Racing Teams (CART), the National Hot Rod Association (NHRA) and the International Hot Rod Association (IHRA).
“We are very excited at Len Batycki’s decision to join this group,” said Bartecki. “His is one of the most respected names in North American motorsports and he is someone who has worked with the most successful teams, some of the largest and most successful sponsors and virtually every racing series in the motorsports business.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.