February 1, 2005, New York, NY — Ogilvy Public Relations Worldwide has been named public relations agency of record for LensCrafters and Sunglass Hut, both part of Luxottica Retail. LensCrafters is the largest optical retail chain in North America with 877 stores and Sunglass Hut is a world premiere destination for high fashion sunglasses with over 1,400 stores in North America.
Led by the New York consumer marketing practice, the business focuses on editorial outreach and special events as well as integration on key initiatives with other marketing disciplines. In addition, the agency supports the Give the Gift of Sight, a global program that provides free eye care and glasses to those in need here in the U.S. and in developing countries. Earlier this month, the team secured national and local coverage for the Gift of Sight float, which honored three Mexican recipient families at the annual Rose Parade in Pasadena.
“Following an extensive agency review, Ogilvy PR was the clear choice as the firm that will help us take our public relations activities to the next level,” said Kathy Clark, Director, Communications and PR, Luxottica Retail. “Their strategic and creative thinking demonstrated deep insight into our brands and where we are heading.”
The team has already enlisted fashion stylist, Lloyd Boston, to be LensCrafters’ first-ever Chief Style Officer who will be utilized for media and special events to help position eyeglasses as a must-have accessory. For Sunglass Hut, Ogilvy secured the title sponsorship for the first-ever swimwear shows: the Sunglass Hut Swim Shows Miami is a new international fashion event brought to South Beach by IMG’s Seventh on Sixth.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, technology, public affairs, social marketing and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.