San Francisco, CA– April 9, 2008 –Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Beth Haiken has joined the agency as Senior Vice President in the Corporate Practice. Haiken brings to Ogilvy PR a strong background in financial services public relations, crisis communications, internal communications, corporate identity and brand management.
"We continue to grow our corporate practice in the western U.S. through selective hiring of uniquely talented individuals," said Michael Law, Managing Director, California. "With years of hands-on financial and corporate communications experience and a commitment to excellence, Beth is an ideal addition to our team."
Prior to joining Ogilvy PR, Haiken headed global public relations for The PMI Group, Inc., a mortgage insurance and credit enhancement company in the Bay Area. Her achievements included successfully managing a CEO transition, leading the launch of a global brand and website, positioning the company as a thought leader in risk management, and developing and implementing a strategic internal and external communications program to deal with the mortgage meltdown.
Before that, she worked for Providian Financial in San Francisco, helping the credit card company manage through a reputational crisis, financial crisis, and successful turnaround effort. Her work at Providian earned the company the Rochester Institute of Technology/USA Today Quality Cup for Customer Service and earned Haiken a Gold Sabre for Employee Communications.
Prior to entering the communications business, Haiken was a history professor with the University of British Columbia and the University of Tennessee.
"I am thrilled to be joining Ogilvy PR," added Haiken. "I'm looking forward to helping our clients surpass their communications goals and to helping the Ogilvy team continue the great trajectory they've been on for the past several years."
Haiken received a bachelor's degree from the University of California at Berkeley, a master's degree from Harvard University and a doctorate from the University of California at Berkeley. She is a member of the International Public Relations Association, Public Relations Society of America and International Association of Business Communicators. Haiken is the author of Venus Envy: A History of Cosmetic Surgery and lives in the East Bay.
Ogilvy Public Relations Worldwide
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).