New York, NY, June 19, 2006 – Ogilvy Public Relations Worldwide (Ogilvy PR) was recognized with an unprecedented three Cause Marketing Halo Awards for its work on behalf of Jones Apparel Group’s corporate cause initiative, Jones New York In The Classroom, at the fourth annual Cause Marketing Forum conference in New York. The agency is the first to receive recognition in multiple categories in the Forum’s four year history.
Jones Apparel Group (JAG) partnered with Ogilvy PR’s Washington DC office to launch Jones New York In The Classroom, an independent non-profit organization dedicated to funding, developing and deploying innovative childhood education programs. Leveraging the agency’s deep social and consumer marketing expertise, JAG launched this flagship cause initiative in 2005 through integrated communications tactics, including promotional, fundraising, and retail engagements, targeted trade and consumer media relations and customer and employee capital campaigns. In turn, Jones New York In The Classroom has supported non-profit beneficiaries—TeachersCount, New Teacher Academy, Fund for Teachers and Adopt-A-Classroom—as they address issues facing teachers, including recruitment, retention and recognition.
“The Jones New York in The Classroom initiative is an excellent case study on the intersection of social and consumer marketing communications and public relations initiatives,” noted Rob Mathias, Managing Director of Ogilvy PR’s DC office. “By having a clear understanding of Jones Apparel Group’s audiences, our cross-practice team was able to create and executive program to effectively reach the client’s stakeholders. At Ogilvy PR, we know the way corporate America thinks and we are intimate with the cause and nonprofit landscape making it a win for both voices: Jones Apparel Group and its nonprofit partners.”
Ogilvy PR was instrumental in designing, implementing and executing several programs related to the launch of Jones New York In The Classroom including the NYSE Launch, Teachers Classroom Makeovers, Teacher Runway Shows and all media events.
For more information on Jones New York In the Classroom, please contact Sally McDonough at 202.729.4215 or firstname.lastname@example.org.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.