Press Releases

Ogilvy Public Relations Worldwide/Denver Wins Nutraceuticals Account

Lifeline Therapeutics Enlists Ogilvy PR for Brand Building Launch Program

March 7, 2005, Denver, CO — Lifeline Therapeutics Inc., a publicly traded (OTTB: LFLT) nutraceuticals company based in Denver, has selected the Ogilvy Public Relations/Denver to execute a comprehensive brand building public relations effort. It is the third consumer account win in the past three months for the office’s growing consumer practice.

“We selected Ogilvy PR for their in-depth understanding of our business and knowledge of the anti-aging market,” stated Bill Driscoll, CEO of Lifeline Therapeutics. “Ogilvy PR will play a pivotal role in establishing a whole new category of anti-aging products designed to increase healthy life expectancy by co-regulating the body’s natural antioxidant enzymes to fight oxidative stress.”
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About Lifeline Therapeutics
Lifeline Therapeutics, Inc. is a publicly-traded company (OTBB: LFLT) based in Denver, Colorado, that is dedicated to the manufacture, marketing and distribution of therapies that promote “healthy life expectancy.” The Company is initially focusing exclusively on unique antioxidant products under its Protandim brand and in the future will develop an array of product candidates for nutraceutical, pharmaceutical and cosmeceutical applications. To underscore the Company’s commitment to higher quality of life and healthy life expectancy, Lifeline Therapeutics has pledged 10% of its pre-tax profits to support orphanages and other global humanitarian needs.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a foremost global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Ogilvy. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.