Press Releases

Ogilvy Public Relations Worldwide's John Bell Elected to WOMMA Board of Directors

Washington, D.C., April 17, 2007 – Ogilvy Public Relations Worldwide (Ogilvy PR) today announced that John Bell, Managing Director and Executive Creative Director was elected to the Word of Mouth Marketing Association (WOMMA)’s Board of Directors. John brings more than 20 years of marketing and brand development experience and heads Ogilvy PR’s global 360 Degree Digital Influence group, which helps clients navigate an increasingly complex and rapidly changing digital environment. John will bring strategic thinking and vibrant creativity to the word of mouth trade association.

WOMMA Board

  • John joins the WOMMA Board alongside representatives from some of the world’s foremost brands, marketers, agencies, researchers and word of mouth specialty firms.
  • He will work in continuing to build the discipline of word of mouth marketing through a strong and active association committed to ethics, measurable ROI and best practices.

Background and Expertise

  • This is John’s first term on the WOMMA Board since joining the organization in 2006.
  • John is based in Ogilvy PR’s Washington, D.C. office and leads the agency’s global 360 Degree Digital Influence group, which drives digital strategy at a time when anyone can be an influencer and social media amplifies the power of word of mouth.
  • He brings over 20 years of experience developing integrated marketing and branding programs for clients including, Lenovo, Unilever, Intel and the National Institutes of Health and is a frequent presenter at forums including, the NewComm Forum, We Media Conference, Healthcare Blogging Summit and the WOMMA Summit.
  • Prior to joining Ogilvy PR, John served as Creative Director at Discovery.com.
  • He is a graduate of the University of Pennsylvania.

Ogilvy Public Relations Worldwide
Ogilvy PR’s corporate Web site.

Ogilvy Public Relations Worldwide - 360 Degree Digital Influence
Ogilvy PR’s Digital Influence Team’s Web site.

Ogilvy Public Relations Worldwide Digital Influence Blog
The Ogilvy PR 360 Degree Digital Influence Team’s group blog.

Digital Influence Mapping Project
John Bell’s personal blog.

QUOTES
Quotes attributable to Marcia Silverman, global CEO of Ogilvy PR:

  • “The growth of word of mouth marketing over the past few years combined with the exploding importance of personal media represents a trend in the overall shift of communications.”
  • “John has a strong reputation within the personal media and digital communications realm and I am pleased that an organization as influential as WOMMA has appointed him to its board.”
  • “I am confident that Ogilvy PR’s increasingly visible role within the organization will bring an even greater wealth of knowledge and enthusiasm for new communications and marketing approaches to our clients.”

Quotes attributable to Susan Tibbitts, executive director of WOMMA:

  • “John brings tremendous insight and experience to the WOMMA Board.”
  • “He is one of the industry’s brightest minds and we are delighted to tap his expertise as we continue building a dynamic and responsible word of mouth marketing industry.”

Quotes attributable to John Bell, managing director and executive creative director of Ogilvy PR:

  • “Word of mouth marketing has more power and influence today than it ever has.”
  • “WOMMA’s mission is my mission-find great ways to engage people to build loyalty and trust and discover how to serve people so they will recommend a brand or an issue to a friend. That is what binds us all together at the association.”

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.

About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 350 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI and ethical leadership. Learn more about us at www.womma.org.

RELATED LINKS

Ogilvy Public Relations Worldwide’s Blog Feeds
A collection of influential blogs maintained by the 360 Degree Digital Influence team.

Digital Influence Mapping Project Feed
Feed subscription for John Bell’s Digital Influence Mapping Project.

CONTACT INFORMATION

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