Press Releases

Ogilvy Public Relations Worldwide/Washington Signs Five New Clients

Washington, DC, March 18, 2002 — Ogilvy Public Relations Worldwide today announced five new additions to its client roster. Ogilvy PR’s new clients represent a range of industries and causes, from association marketing to education. Washington Managing Director Steve Dahllof said, “Ogilvy Public Relations is capable of providing the best brand solutions to a wide variety of industries, and this diversity of clients is testament to the depth of our experience and talent.”

Ogilvy PR’s new clients include:

The Soap and Detergent Association (SDA)—Ogilvy PR is The Soap and Detergent Association’s agency of record for its 2002 activities, where they will assist SDA in its ongoing efforts to educate policymakers, the media and consumers about the safe, beneficial and proper use of cleaning products and their ingredients. SDA (www.cleaning101.com) is the non-profit trade association representing over 100 manufacturers of household, industrial, and institutional cleaning products; their ingredients; and finished packaging. SDA members produce more than 90% of the cleaning products marketed in the U.S.

The United Way—Ogilvy PR will work with United Way of America to promote 211, an abbreviated phone dialing code, or shortcut, designed to link Americans seeking information about and referrals to basic health and human services. Ogilvy PR will reach out to media, opinion leaders, and policymakers by developing and executing a year long, multi-tiered awareness campaign designed to bring the need for 211 nationwide to the forefront.

American Society of Interior Designers (ASID)—Ogilvy PR is supporting ASID in its efforts to develop a brand identity for an online resource of human behavior and design research, an interactive Web site that will place research at the fingertips of interior designers to enhance the value of their design solutions and validate the depth of the profession. The Resource will strengthen the empirical knowledge and skills of interior designers with a living research knowledgebase.

National Center for Education Statistics (NCES)—Ogilvy PR is also continuing its media support of NCES’ upcoming National Assessment of Educational Progress (NAEP) releases. The National Assessment of Educational Progress, or Nation’s Report Card, is the only nationally representative and continuing assessment of what American students’ aptitude is in various subject areas.

Kumon North America (Kumon)—Ogilvy PR will work with Kumon in 2002 to increase the visibility of the company on the Internet and on major commercial search engines through Ogilvy PR’s Search Engine Optimization (SEO) service. Founded in Japan, Kumon is a leading worldwide provider of after-school supplemental education programs. There are more than 1,300 Kumon Math and Reading Centers in the United States and Canada and more than 2.9 million students enrolled worldwide.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.