Parker & Partners, an Australian firm based in Sydney and Canberra and an Ogilvy PR company, has won a $2 million contract to provide communications and public affairs services for Australia’s pavilion at the 2010 Shanghai World Expo. Parker & Partners was selected through a competitive open tender process run by the Department of Foreign Affairs and Trade.
Parker & Partners’ communications and public affairs strategy will be critical in positioning Australia at the forefront of what the organisers predict will be the biggest world Expo in history. The Australian pavilion is expected to attract some seven million visitors over the six months of the Expo.
Australia’s participation in the Expo reflects the Government’s strong commitment to the Australia- China relationship.
Parker & Partners’ services will be integral in building interest in the lead-up to and during the Expo, assisting in the delivery of key messages about Australian achievement, innovation and capability in this strategic market.
The Expo represents a wealth of opportunities for Australian business, commencing with the project’s $83 million procurement program. As the project develops there will be opportunities for companies to participate in trade missions, business networking events and sectoral promotions, and to become corporate sponsors.
Parker & Partners, which is part of the Ogilvy PR Worldwide group, will lead a consortium of highly skilled companies including Australian-based Alpha Salmon and Yello, and Ogilvy PR in Shanghai. Parker & Partners was established in 1998 and has a team of 20 consultants working largely in Sydney and Canberra. In 2005 they delivered award-winning communications services for Australia’s pavilion at the 2005 Aichi World Expo.
The Communications and Public Affairs contract is the first of the five major, Expo-related contracts to be awarded in 2008 and 2009 through public tenders. Tenders for Construction, Exhibition and Technical Operations; Staffing, Retail and Operations; and the Pavilion’s Cultural Program are currently in the market. The final tender, for Decommissioning, will be released in early 2009.
The Department of Foreign Affairs and Trade is leading the Expo project in collaboration with Commonwealth agencies, state and territory governments and private sector stakeholders. The Shanghai World Expo will take place between 1 May and 31 October 2010.