CHICAGO – (July 14, 2009) - Rand McNally, the industry leader in the mapping, routing, geographic reference and trip-planning tool marketplace, announced that it has selected Ogilvy Public Relations Worldwide (Ogilvy PR) to provide corporate public relations and support for the company’s Enterprise, Consumer Products and Education divisions. Ogilvy PR’s Chicago office was awarded the business after a competitive pitch.
The Rand McNally account will be serviced by experts from Ogilvy PR’s Travel and Economic Development Team that also represents such clients as Embratur (the Brazilian Tourism Authority), Minas Gerais, Hong Kong Economic Trade Office, Panama Film Commission, Virgin Atlantic Airlines and The Netherlands. The agency recently launched the blog www.beingtheredoingthat.com sharing its travel industry insights.
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About Rand McNally
From America's number-one-selling Road Atlas, The Thomas Guide®, FabMAP® and Goode’s World Atlas to StreetFinder® Wireless and IntelliRoute® trucking database, Rand McNally has been an industry leader in the mapping, routing, geographic reference and trip-planning tool marketplace for more than 150 years. With More Roads-Better Directions™, the Company's products are sold in more than 50,000 retail outlets and distributed to schools across the U.S. Rand McNally is the premier resource for online travel planning as well as for maps and directions. For more information, please visit www.RandMcNally.com. Rand McNally, The Thomas Guide, fabMAP, StreetFinder and IntelliRoute are registered trademarks, and More Roads-Better Directions is a trademark of Rand McNally. All other names are trademarks of their respective owners.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360 degree Digital Influence, corporate and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.