New York, NY, December 1, 2004 — Ogilvy Public Relations Worldwide (Ogilvy PR) has brought on Regina Ragone, a registered dietitian and accomplished food journalist, to deepen the agency’s strength in food and nutrition marketing. Regina is based in the firm’s New York Consumer Marketing practice.
Formally the food editor of Prevention, America’s leading health magazine, Regina brings a unique combination of scientific and journalism expertise that is particularly relevant to today’s food brands as they look for guidance navigating the current health and nutrition environment.
At Prevention, Regina’s responsibilities included editorial direction as well as the design and content of the magazine’s food pages. She also created Prevention’s Family Table Mini-Cookbook.
Prior to joining Prevention, Ragone served as the Test Kitchen Director for Ladies Home Journal and was the assistant manager at the Global Consumer Food Center of the Campbell Soup Company. From 1989 to 1996, Regina was a nutritionist for Family Circle magazine, where she oversaw the healthy cooking column and directed the “Family Circle Cooking School.”
“We are very fortunate to have Regina. She is working with our food clients on brand positioning, influencer outreach, behavior change, new dietary guidelines and future trend tracking. The fact that Regina can also put on her editorial hat is an added plus for helping clients craft messages and experiences that will resonate across audiences,” explains Barby Siegel, Managing Director, Global Consumer Marketing.
Regina lectures extensively on food and nutrition and has dedicated her career to educating the public on the benefits of eating healthy, in ways that make people look and feel great. Ragone is the author of Win the Fat War Cookbook, Decadent Diabetic Desserts and she is the co-author of Meals that Heal. She has also appeared on NBC’s Today Weekend Edition and Fox’s Good Day New York.
“Joining Ogilvy PR was a logical progression for me having spent 20 focused on food from the editorial side of the table. With food companies facing so many interesting and challenging nutritional issues, and the need for credibility-building public relations, this is the ideal fit,” explains Ragone.
Regina is a member of the American Dietetic Association, the International Association of Culinary Professionals, the Association of Food Journalists and the New York Women’s Culinary Alliance. She received her M.S. in Nutrition from Queens College and her B.S. in Nutrition and Foods from New York University.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.