New York, NY, November 10, 2004 — Ogilvy Public Relations Worldwide today announced the arrival of three senior employees to its New York Health & Medical Practice: Rori Goldin as Senior Vice President, Linda Carilli as Vice President and Carrie Jones as Vice President. All three newcomers bring to the agency long experience and deep expertise in pharmaceutical public relations.
“The additions of Rori, Linda and Carrie reflect our ongoing commitment to bring the best talent in the profession to our doors,” said Sherry Pudloski, Managing Director of the Global Health & Medical Practice. “Both have exactly the kind of strong credentials in every aspect of pharmaceutical marketing that our clients have come to expect from Ogilvy PR.”
Rori Goldin, in public relations for 14 years, specializes in consumer-focused health care campaigns. Most recently, as Senior Vice President at Porter Novelli, she managed programs for GlaxoSmithKline’s Nicorette and NicoDerm CQ and Wyeth-Ayerst Laboratories’ Effexor XR. Goldin also led GSK’s award-winning Great American Smokeout, a campaign co-promoted with the American Cancer Society, and proved instrumental in the success of the Coalition for World No Tobacco Day. Previously, as Vice President at Patrice Tanaka & Company, Inc., Goldin developed special expertise in beauty products for Avon, Clairol and other clients. Goldin graduated cum laude from Iona College with a B.B.A. in Marketing.
Linda Carilli, a registered dietician, joins Ogilvy PR from Weight Watchers International, Inc, where she served as General Manager, Public Affairs, for 13 years. As such, she directed all corporate communications functions, including consumer affairs and government relations. Among her achievements was launching Sarah Ferguson, Duchess of York, as a spokesperson. She also created the national public health education program, “Weight Watchers Health Watch 2000.” Previously, Carilli held roles at Ketchum Public Relations, the Good Housekeeping Institute and Tufts Medical Center. She holds a B.S. in Foods and Nutrition from Rutgers University and an M.S. in Nutrition and Marketing Communications from Boston University.
Carrie Jones returns to Ogilvy PR, where she recently led the “Talking Wellness” program with motivational guru Tony Robbins for Merck’s Emend, among other accomplishments. Previously, she served with Edelman Public Relations Worldwide and the American Society of Consultant Pharmacists. Jones graduated from Moorhead State University with a B.S. in Mass Communications.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.