NEW YORK, February 23, 2009—Stephanie Stamatakou, a veteran healthcare communications specialist with global experience has been named the Regional Director of OgilvyHealth, a multi-discipline communications practice. Ms. Stamatakou will oversee a fast-growing Ogilvy Group business that stretches from Japan and China, to South Asia, to Australia.
“Three mega forces are simultaneously reshaping the healthcare landscape,” remarked Christopher Graves, regional CEO of Ogilvy PR in Asia Pacific, “the rapidly changing demographics in Asia Pacific coupled with the rise of digital social media and the advent of personalized medicine mean we are headed for a great increase in the demand for sophisticated, multi-discipline communications strategies.”
“This appointment of a highly experienced and truly global practitioner in Asia is a further signal of our commitment to develop an unrivaled integrated healthcare practice around the globe," added Kate Cronin, managing director of Ogilvy PR's Global Healthcare Practice. "We are delighted that Stephanie has joined our team at such an integral time in the changing healthcare landscape and we look forward to bringing her expertise to the region."
“Stephanie brings OgilvyHealth a depth of global experience coupled with an unrivalled client counseling expertise at just the right time,” added Tim Isaac, Ogilvy & Mather Asia Pacific Chairman.
Stamatakou will lead a community drawn from all the leading, most award-winning communications firms in Asia Pacific--- from Ogilvy PR healthcare practitioners, to OgilvyOne CRM and online specialists, to Ogilvy Healthworld experts in everything from medical advertising, education, clinical trial recruitment and patient communications.
Given the many disciplines that comprise OgilvyHealth, Isaac notes that the “trademarked Ogilvy 360 Degree Brand Stewardship methodology is crafted to bring together all traditional and newly-emerging channels while staying focused on the signature Ogilvy big ideas that drive brands.”
Ms. Stamatakou comes to Ogilvy with more than a decade of experience leading major healthcare accounts in Europe and the US, having held executive positions with the healthcare specialist practices within Hill & Knowlton, Burson Marsteller, Fleishman Hillard, Porter Novelli and most recently, Publicis in New York. She will be based in Singapore and report to Ogilvy PR regional CEO Christopher Graves.
Ogilvy & Mather Worldwide Ogilvy & Mather Worldwide (ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 450+ offices in 120 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion and related services. The agency services Fortune Global 500 companies, including American Express, BAT, BP, Cisco, Coca-Cola, DHL, DuPont, Ford, Gillette, GSK, IBM, Johnson & Johnson, Kimberly-Clark, Kodak, Kraft, Lenovo, Mattel, Motorola, Nestlé, SAP, Unilever and Yahoo!. As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while reinforcing the universal brand identity. The hallmark of the agency's brand-building capabilities is 360 Degree Brand Stewardship®, a holistic approach to communications, using what is necessary from each discipline to build a brand. Ogilvy & Mather has been named Asia Pacific’s Network of the Year, by industry expert, Media magazine for the third consecutive year.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.