SAN FRANCISCO, July 19, 2011 -- Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today its appointment as the global PR agency of record for Silicon Graphics International Corp. (NASDAQ: SGI). SGI hired Ogilvy PR to expand the company's global reach as the leading innovator and provider of high performance computing (HPC), storage solutions and services. In addition, Ogilvy PR will work with SGI to increase its brand awareness in key international markets.
"We are thinking big and when we met with the Ogilvy PR team we had a meeting of the minds," said Franz Aman, chief marketing officer of SGI. "Our customers recognize us as the trusted leader in technical computing and we are confident that Ogilvy PR will be able to share the story of this new SGI to a broader global audience."
"This is fabulous news for Ogilvy PR, and we are thrilled to be working with SGI, a Silicon Valley powerhouse," said Michael Law, president Ogilvy West. "SGI's high performance computing technology is in the forefront of research addressing some of the world's biggest challenges, from cosmology to cancer research. We look forward to building a strong relationship as we share the story of the new SGI and the impact its people, products and technology are making on the world."
The new SGI enables customers to tackle some of the world's toughest problems. Around the globe, researchers rely on SGI to solve their biggest technology challenges, ranging from climate change and life-saving medical simulations to exploring the edges of our universe and beyond. SGI powers Big Data applications for businesses and massive Cloud deployments for leading Internet companies.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. Celebrating its 30th anniversary in business, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.