New York, NY, March 7, 2013 – Social@Ogilvy, the largest social media marketing communications network in the world, and Chute, the leading platform for building media-rich apps and sites for brands and publishers, today (re)announced that they will be partnering for a user-generated photo contest at one of the year’s largest interactive and tech festivals in Austin that shall not be named. To participate, festival attendees need to capture, create and share photos of the five-day festival, from March 8 – 12. The contest will be held on the popular photo sharing and social network app Instagram. The tagged photos will be featured on DOAustin2013.com and on a dedicated content channel on BuzzFeed for the best of the best.
Inspired by Ogilvy& Mather’s founder David Ogilvy (D.O.), #DOAustin encourages festival attendees to take a participatory role in the five-day Interactive portion of the festival by creating and disseminating key ideas and trends to the rest of the world through photo-sharing. By offering attendees the opportunity to express their creativity and share the best moments, #DOAustin will add value outside of the festival by providing an inside look at the on-the-ground trends, panels, people, brands and culture.
“Creativity is at Ogilvy's core and the Social@Ogilvy team strives to bring this to all of our work. In turn, we want to see how creative the [festival] attendees are; with this year's event for inspiration and using the tools available on today's visual social web,” states Gemma Craven, New York Group Head, Social@Ogilvy.
Using its API, Chute will aggregate the photos and stream them on the DOAustin2013.com website and at a live event for clients of Social@Ogilvy. Chute’s involvement in the partnership and contest represents and reflects the company’s ongoing commitment in powering the “visual revolution,” as brands and publishers look to leverage user-generated content in managing relationships with their audiences.
“For years, [this festival] has been the arbiter of innovation and the ultimate taste-maker for creativity and inspiration,” said Ranvir Gujral, Co-founder of Chute. “Combining Social@Ogilvy’s creative power with our technology to help illustrate this year’s highlights is just another example of that innovation. We look forward to enabling this year’s attendees to express themselves through the power of digital imagery.”
In addition to being featured on the site and on BuzzFeed’s content channel, five winners (one per day) will receive a $200 American Express gift card. The judging panel includes Jon Steinberg, President and COO of web-sensation BuzzFeed; Ranvir Gujral, Co-founder of Chute and Calle Sjoenell, Chief Creative Officer, Ogilvy & Mather New York, among others. The judges will evaluate the photos and choose a daily winner based on the most creativity and representation of the daily challenge. The daily prompts, which will be announced each day on Ogilvy’s Instagram (@OgilvyMather), will challenge users to capturewhat’s next in technology/start-ups and show how brands that are breaking through this year.
Social@Ogilvy is the largest social media marketing communications network in the world. Named 2011 Global Digital/Social Consultancy of the Year by The Holmes Report, the practice leverages social media expertise across all Ogilvy & Mather disciplines, offering an extensive list of services within the foundational business solutions – Listening and Analytics; Social Business Solutions; Social Media Marketing and Communications; Social Shopping; Social CRM; Social Care; and Conversation Impact. For more information, visit social.ogilvy.com and connect with us at www.facebook.com/socialogilvy,www.twitter.com/socialogilvy, www.slideshare.com/socialogilvy.
Chute helps brands and publishers ingest, manage, display and optimize visual content through our API/SDKs, cloud platform, and brand and publisher friendly applications. We currently work with some of the world’s biggest brands, agencies, publishers, and developers, including NBCNews.com, Turner, Condé Nast, Saks Fifth Avenue, and House of Blues Entertainment, combining cloud infrastructure with extensive developer tools to provide instant media infrastructure to new and existing mobile and Web applications. For more information, please visit www.getchute.com.