Sydney, September 18, 2012: Leading consumer public relations agency, Pulse Communications, part of Ogilvy PR Australia, has won the PR business for the Trade Commission of Spain working on Olive Oil from Spain following a four-way competitive pitch.
Pulse starts work immediately on a program for the Trade Commission of Spain, on behalf of the Government of Spain and its olive oil industry, to increase the profile, sales and imports of Spanish olive oil in Australia and New Zealand.
Ogilvy PR CEO, Kieran Moore said, “This is a very exciting win for Pulse, and a great addition to our already strong food and beverage sector portfolio. We’re thrilled with the opportunity to work with the Spanish olive oil industry and are looking forward to sharing the Spanish olive oil story,” she said.
Trade Commissioner, Cristina Teijelo, said she was impressed by Pulse’s strong sector experience and track record in executing successful and memorable campaigns.
Ogilvy PR is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications service group.
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Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.