Denver, CO, August 15, 2002 — Ogilvy Public Relations Worldwide has been selected as the public relations agency of record for Uniden America Corporation, (www.uniden.com), which manufactures and markets wireless consumer electronic products and is the North American subsidiary of Japan based Uniden Corporation. Ogilvy PR will provide comprehensive public relations services including media relations and consumer outreach for its new 5.8 GHz cordless phone product line.
“We selected Ogilvy PR because of the agency’s strong understanding of consumer electronics products and their particular emphasis on consumer marketing. We believe this strong knowledge base, coupled with the agency’s reputation to deliver sound public relations results, makes Ogilvy PR the right partner for us,” said Uniden’s Marketing Director Larry Johannes.
Creating a world without wires, Uniden America Corporation is one of the world’s largest manufacturers of cordless phones and consumer communications devices. Based in Forth Worth Texas, the company sells its products through dealers and distributors throughout North, Central and South America.
“We have extensive experience working with market leaders such as Uniden America Corporation,” said Amy Messenger, managing director of Ogilvy Public Relations Worldwide, Denver. “By developing programs that integrate our in-depth knowledge of the wireless sector with our relationship based approach, our office will provide the necessary strategy to enhance Uniden America’s new product launches and category leadership position.”
Uniden America Corporation, the North American subsidiary of Japan based Uniden Corporation, manufactures and markets wireless consumer electronic products including cordless telephones, business telecommunications systems, multimedia communications devices, scanner radios, CB radios, FRS, Marine radios and other wireless personal communications products.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.