Unilever today announced that it has awarded its corporate brand development business to Ogilvy & Mather Worldwide. This move marks a change in development of the brand from early strategic work which Fallon London were responsible for, to the development of a campaign across multiple communication channels.
The Global account will be managed out of O&M’s London office, which is already extensively involved in Unilever’s business, working on brands such as Dove, Hellmann’s and Ponds.
Keith Weed, Unilever CMO said, “It is an exciting time for Unilever's most important brand and we are delighted to be working with Ogilvy & Mather. Their skills are a good fit for the multi-disciplinary nature of the Unilever Brand work and the global scale of the project.”
The strategic work Fallon has been working on is complete and Unilever is now working with Fallon to ensure a smooth transition to O&M.
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Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 170. Unilever products are present in more than half the households on the planet and are used over two billion times a day.
Our portfolio includes some of the world’s best known and most loved brands including eleven €1 billion brands, and global leadership in many categories in which we operate. The portfolio features iconic brands such as: Knorr, Hellmann’s, Lipton, Dove, Vaseline, Persil, Cif, Marmite and Pot Noodle.
We have around 163,000 employees in approaching 100 countries, and generated annual sales of €40 billion in 2009. For more information about Unilever and its brands, please visit www.unilever.com
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