Press Releases

The United Service Organizations (USO) Selects Ogilvy for Agency of Record

Ogilvy’s First Task will be to Develop a Comprehensive Signature Campaign

Washington, DC,—The Washington, DC office of Ogilvy Public Relations Worldwide (Ogilvy), an integrated global communications firm, announced today that it has been awarded a contract for both Agency of Record for the United Service Organizations (USO) as well as a development of a Signature Campaign.

“The mission of the USO is to lift the spirits of U.S. troops and their families wherever they serve,” said Lisa Ross, executive vice president at Ogilvy/Washington. “The USO has engaged Ogilvy to carry its message through all of the USO’s communications as well as to create a comprehensive Signature Campaign that will encourage Americans to show their appreciation and express their gratitude for the men and women who defend us.”

The USO will work with Ogilvy to create a national public Signature Campaign to raise awareness of the service and sacrifice of military personnel and their families and to engage America in supporting them. The concept will involve an umbrella campaign under which more target initiatives could be developed for specific groups, such as families or children of deployed service men and women, wounded warriors and their families, and families of the fallen.

Additionally, as AOR, Ogilvy will focus on raising the USO’s profile as an organization that offers dozens of programs such as “Operation Phone Home,” “Operation USO Care Package” and “United Through Reading” – all of which support the morale, welfare and social needs of service members and their families.

“We are very proud to partner with the USO as Agency of Record and on such an exciting project as its Signature Campaign,” said Robert Mathias, managing director of Ogilvy/Washington. “The work the USO has done on behalf of US servicemen and women and their families is laudable. We look forward to partnering with the USO to amplify the awareness of all of the impact it offers,” he added.