New York, NY, April 8, 2002 — Ogilvy Public Relations Worldwide has been appointed by Virgin Atlantic Airways to handle media relations surrounding their U.S. roadshow. The 68-foot display truck, “Virgin Across America,” has been designed to showcase Virgin Atlantic’s investment in services and amenities for the Upper Class (business class) cabin to travel agents, corporations, consumers and media.
Beginning on the April 27 kick off, visitors to the “Virgin Across America” attraction will experience the innovations and amenities in the Upper Class cabin. These include revolutionary sleeper seats; in-flight beauty therapists who offer face, neck and back massages; an onboard bar; and an Upper Class seating area with a lounge reflecting Virgin Atlantic’s unique Clubhouses.
“We are thrilled to add the Virgin Atlantic Airways assignment to our growing travel and tourism roster,” stated Lorra Brown, senior vice president, Travel and Tourism Marketing, Ogilvy PR/New York. “The quality of Virgin Atlantic’s product aligns nicely with our objective to provide unmatched client service to top travel brands and destinations.”
About Virgin Atlantic Airways
Virgin Atlantic Airways is one of the world’s most acclaimed carriers and was named “Favorite Business Class Cabin, Transatlantic Travel” 2001 by readers of Condé Nast Traveler and “Airline of the Year” 2001 by OAG. Virgin Atlantic Airways currently serves London from nine US Gateways: Boston, New York (JFK), Newark, Washington DC (Dulles), Miami, Orlando, Las Vegas, San Francisco, and Los Angeles. For more information, contact the Virgin Atlantic press office at 203-750-2570 or visit the web site at www.virgin.com/atlantic.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.