New York, November 1, 2004 — Ogilvy Public Relations Worldwide announced today it has been selected as corporate agency of record for Weida Communications, Inc. (NASDAQ: WDAC.OB), the U.S.-managed satellite telecommunications services provider that operates in China.
“Ogilvy PR was our clear choice as the firm that will help us meet our investor relations and public relations objectives,”said Ron Ison, vice president of investor relations. “The firm’s deep knowledge of brand development, investor relations expertise and proven ability to leverage intellectual capital to uniquely position our rapidly growing company is exactly what we need in an agency.”
Ogilvy Public Relations Worldwide will partner with Weida Communications, Inc. to develop and implement a strategic public and investor relations campaign to develop the company’s position in the marketplace. Program components will involve multiple initiatives, including corporate and financial communications, executive communications, corporate positioning campaigns and other brand-building initiatives.
“Weida Communications, Inc. has a unique business model as a U.S.-based company with operations in China. Weida requires the implementation of a strategic corporate communications program to successfully communicate its growth potential in the telecommunications market in China to all key stakeholders including the telecom industry and investment community,”said Paul Hicks, President of the Americas, Ogilvy Public Relations Worldwide. “We are extremely pleased to work with them, and look forward to helping them establish their brand.”
About Weida Communications, Inc.
Weida Communications, Inc. is a U.S.-managed telecommunications services provider that operates in China. The Company holds a majority profit-sharing interest and control of one of only two licenses for bi-directional very-small aperture terminal (VSAT) satellite communications, which provides an attractive telecommunications solution in China with its exploding demand for telecommunications in both dense urban areas and the most remote locations. Weida’s satellite operations in China provide ground-based equipment and related services to support government and corporate applications, including broadband Internet access, remote meter monitoring and mission-critical data back-up systems. For more information, visit the Weida Communications, Inc. Web site at http://www.weida.com/.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.