Dublin, Ireland, June 26, 2012 -- Wilson Hartnell Public Relations scooped an impressive three awards at last Friday’s 2012 Awards for Excellence in Public Relations. Celebrating 40 years in business this year, WHPR was awarded for its work across a broad range of communications campaigns.
The Agency picked up the first award of the day for Best Campaign in Support of Organisational Values in the Corporate Communications Category for The Arthur Guinness Fund on behalf of Diageo Ireland. The public relations campaign supports Diageo’s innovative fund and mentoring programme for social entrepreneurs. It was recognised by the judges for its excellent PR practice as well as the real support of people and initiatives. The practical assistance and inputs from Diageo employees and the positive impact seen locally around the country was also commended.
WHPR was also awarded the Best Integrated Campaign for Three Ireland’s S’up? Campaign. This winning campaign was selected due to the creative, focused, well-constructed programme, which brought the audience to the brand. As an integrated campaign it was impactful across a range of platforms and activities, employing the language, energy and humour which is the social currency of the target market. The judges noted that the PR element was instrumental in achieving striking branding and sales results.
The hat trick of awards was completed with the title of Best Event (budget between €12k and €25k) for The Guinness Storehouse St Patrick’s Festival. In this instance the campaign was recognised for its brilliant execution to ensure stand-out impact in an already cluttered and noisy environment. The strategy and tone adopted were very carefully developed, to appeal to the Irish audience. And the result achieved was a centre-stage position, both nationally and internationally, for St. Patrick’s Day.
WHPR Managing Director Brian Bell commented: “2012 is a milestone year for WHPR as we celebrate 40 years in business and we are delighted with the recognition at this year’s awards, which demonstrate the Agency’s continuous approach towards innovation and excellence. We are very fortunate to work with amazing clients who continue to provide us with the opportunity to develop and challenge us to implement a wide range of excellent campaigns on their behalf.”
In addition to the three winning campaigns, WHPR was also short-listed in a total of nine categories for the following clients; Guinness, Eason, DoneDeal, electric Ireland, Hireland, safefood and Aer Lingus.
These latest awards for WHPR come shortly after the Agency’s recent win as Agency of Year at the 2012 Social Media Awards. On that occasion WHPR also won an award for The National Lottery in the Best Facebook Page for a Business (non-campaign) category.