BEIJING — The World Economic Forum (the Forum) has selected Ogilvy Public Relations/Beijing as its PR partner for its Annual Meeting of the New Champions (AMNC) in Tianjin, China this year, marking the sixth year that the agency has been appointed to serve the prestigious global business gathering in Asia. The three-day event, under the theme “Creating the Future Economy,” opens on September 11 and joins together leaders from government, business, academia, civil society and the media to debate and discuss issues of significant importance to the world.
Ogilvy PR will support the Forum’s Media Team with Chinese and international media relations and hosting, manage web and social media activities, as well as provide on-site support during the conference. The agency was chosen because of its successful delivery of past Forum meetings, deep understanding of the Chinese and international media and local market nuances, and broad expertise in large-scale events management in China.
President of Ogilvy Public Relations, North Asia, Scott Kronick, said, “The AMNC is a fantastic venue for connecting people who are responsible for and central to advancing and improving the state of the world. We’re passionate and proud to be selected to bridge the Forum to new content and media platforms as it continues on its next stage of development in China.”
This year marks the sixth Annual Meeting of the New Champions in China.
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Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.