San Francisco, CA, July 15, 2008 –Ogilvy Public Relations Worldwide (Ogilvy PR), a leading global communications firm, announced today that it has been chosen by YieldBuild to launch the company’s industry leading online advertising optimization services.
“Ogilvy PR was our preferred agency due to their vast experience and success in the rapidly changing online advertising space, as well as their knowledge and passion in web-based companies,” stated Paul Edmondson, co-founder and CEO of YieldBuild. “We are proud to be working with Ogilvy PR during this crucial stage of our company.”
Based in San Francisco, YieldBuild is an online advertising optimization company offering automated technology solutions for Web publishers to generate greater yield on their existing ads. YieldBuild is financially funded by Hummer Winblad and Storm Ventures.
“YieldBuild is the only publishers’ solution that optimizes the format and layout of publishers’ ads in addition to optimizing across ad networks,” added Dushka Zapata, executive vice president of Ogilvy PR’s San Francisco office. “We are delighted to be working with a company who is truly raising the bar within its industry.”
Over the next few months, Ogilvy PR will help YieldBuild create messaging and develop brand awareness around their product, leading up the launch of the company.
“In today’s rapidly changing media landscape it’s no longer enough to create traditional media campaigns. Blogs and video blogs are an integral part of an ever evolving mix, and YieldBuild has recognized this emerging component from day one,” said Adriana Gascoigne, vice president of Digital Strategy at Ogilvy PR. “Working with such a dynamic and fast paced company like YieldBuild allows us the freedom to adapt media strategy in real-time.”
The team will be lead by Ogilvy PR’s San Francisco office with support from the New York office and adds to an already industry leading and multi-disciplinary technology practice. Focusing Beyond Technology-only PR, Ogilvy’s technology division is able to blend corporate, consumer marketing, public affairs, entertainment and vertical PR knowledge for technology industry benefit. The end result is a client valued combination of blended disciplines as well as the ability to seamlessly work within one true, global network.
“We see the opportunity to work with YieldBuild as a chance to get in on the ground floor with a dynamic and emerging company,” added Zapata.
Based in San Francisco, YieldBuild is an online advertising optimization company offering automated technology solutions for Web publishers to generate greater yield on their existing ads. Based upon the Four Pillars of optimization - ad size, ad layout, ad network and ad formatting - YieldBuild's advanced machine-learning algorithms provide users with a comprehensive, hands-off approach to managing and optimizing their advertising revenue. Working with the most popular Internet ad networks including Google AdSense, YieldBuild predicts and serves the most profitable ads and automatically tests and retests color combinations, placement and format to continually ensure optimal revenue generation. YieldBuild also assumes the decision making for ad network management, determining which ad network will perform best in each page. For more information please visit www.YieldBuild.com.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY). For more information, visit our Web site at http://www.ogilvypr.com.
Contact: Rachel Foltz